How Creative Packaging Design Can Increase Product Services or Sales?

Creative packaging design is the art of turning imaginative ideas into reality. When imaginative ideas come into reality, of course, everyone will like it. This is the reason behind the success of famous Walt Disney. When the product has creative packaging, it makes the product to sell itself and make customers to love it at first sight.

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw

Let’s as go through some real Creative packaging, which enhance the products

1.Note HeadPhones

note-headphones-creative-packaging-design

This was the fantastic packaging design by Panasonic for stereo headphones to showcase the product unique sound quality. This product won Gold Design Lion award at 2010 for packaging design. We all judge the book by its cover. These note headphones design proves a well-designed packaging, can add an extra image to the product or even enhance the product.

2. Tylenol Care

Adding a personal touch to the product will have a big impact on the customer and bring loyal customer which change the business to the next level. The following design is the great example for having a personal touch on the product. Customers can easily pick the one they want just by reading the label. Also, this design indicates the pill (medicine) Structure. A Structure explains what it is? & label explains what kind it is. A simple and clear creative packaging will boost your sales into double.

tylenols-care-creative-packaging-design

 

6 rules for creative packaging design

  • It should be intelligible
  • It should be straightforward
  • It should have shelf impact
  • It should have extensibility
  • It should be easy to operate
  • It should have eye-catching design

Other than designing the creative packaging also involves in giving an offer as a package or more than one product in a bundle. Like, get one buy one offers/combo offers and % saving offers.

Creative is just like a mustard, a small amount of creative will have a big impact. The thoughts shared above will give you a clear guideline on how creative packaging design can increase Product Services or Sales?

Also read why do we need packaging?

Why do we need packaging?

Ask yourself why packaging is needed? Can’t find a suitable Answer?

Okay. Let’s make it Simple. Packaging performs a fundamental function in protecting and containing the items we purchase until they reach homes. It also gives us important product information about manufacturing date and nutrition information and essential details.

For Example

The Significance of Food Packaging?

  • To keep safe
  • To hold the contents
  • To keep it fresh
  • To reduce food waste
  • To make food simple to handle, transport and serve
  • To improve hygiene
  • To make the contents look more attractive
  • To give information on contents, storage and use

 

 

lacon-food-package

 

Winning Customer Attention

Packaging is not itself a Product, but rather it is a best practice for presenting Product to a customer in perfect condition.

Suppose a Customer Walks to the grocery store with a list in their hand and a keen determination to get out of the crowd, what would make them stop to examine, much less purchase the new chocolate product on the shelf? Or, what makes them try the new silk bubbly chocolate instead of the KitKat bar Chocolate?

The answer (outside of brand recognition) is the package design. Further, not only they will not buy the goods if they are damaged, they may even refuse to buy them if the packaging looks scuffed or marked.

8 Important Elements for Perfect Packaging Design

The greater part of this will be resolved after outlining a target client, the Product (or organization) differentiators, and the market structure.

  • Size
  • color
  • texture
  • material
  • image
  • layout
  • callout
  • Additional text (required or informative)

 

packaging-design-color

 

Standout From The Crowd

There is a large number of products available competing for your customer’s consideration. As per Survey, most of consumer decision-making is based solely on product packaging. To succeed, your product packaging needs to stand out and look not the same as your rivals

Packaging Is a Marketing Tool

The Packaging Design is the part of the equation that effectively makes an association between a brand and its target group.

Therefore, packaging today – the most intelligible advertising medium. This is the only form of advertising that does not disturb the customer. On the contrary, the consumer receives the package most loyal. The image created by the package, the user connects to the content. In the case of a positive response to the first purchase of a consumer seeking purposefully already on the shelves of the familiar shapes and hues, thereby strengthening the emotional bond with the object of purchase.

Hope that these tips are useful in creating an effective packaging design for your product. If you too have some suggestions, you can share with us here.

What products have caught your attention?  Tell us what they are and what about them interesting to you?  Did you make the purchase?