Packaging Design that Attracts Kids

Packaging design

The packaging design is an important factor for any product or brand to make a unique standout in consumer market. If the kids are to be main consumer, then the packaging design should be innovative and trendy. The important factors which influences the packaging design that attracts kids are as follows

The packaging design that attracts kids are decided by few important factors such as like

  • Product or Brand Loyalty
  • Kid’s Connection to brand or product
  • Color focused
  • Unique packaging design
  • Icon Creation

Product or brand loyalty:

The product or brand loyalty is based upon the children making it a regular consumer for any product or brand.

Kid’s connection to brand or product:

The children should get connected easily to the product or brand so that they tend to choose the particular product every time they tend to buy it.

Color focused:

The kids always chose their product based on the color used in the product or brand. The most attractive colors are the first choice of kids apart from the quality, type or quantity of the product or brand.

Unique & Funky Packaging Design:

The unique packaging design which is so funky and the color used in the packaging design plays a major role in attracting the kids in a short span of time.

Icon Creation:

The icon creation in the packaging design is a main attracting tool for kids. The kids can easily identity the product or brand through the icon created in the packaging design.

The kids are also important influencing consumers that determines any product or brand longer lifetime in consumer market. These are the various important factors of packaging design that attracts kids.

Ways To Make Your Product Stand Out Through Packaging Design

Packaging design

There are various ways to make product stand out through packaging design. The important ways are

  • Take a Store Tour
  • Get Inspired
  • Different perspective about Product Packaging
  • Consumer interaction with Product packaging
  • Designer’s unique artwork in Product Packaging

Take a Store Tour:

Generally, we would like to make store tour just to know about availability of products in consumer market. It’s just to know about the way the products are projected in market through packaging design and how long a product can stand out through innovative and trendy packaging design.

Get Inspired:

Inspiring from various sources is the way to make most attractive packaging design. The inspiration to make product stand out is most important element to make any product or brand to make a unique stand out in consumer market.

Different Perspective about Product Packaging:

The different perspective about product packaging is an important element of making any product or brand to make it as a most successful product or brand among consumers.

Consumer’s Interaction with Product Packaging:

The consumer’s interaction with the product packaging is a significant factor in making any product or brand a unique standout in consumer’s market.

Designer’s Unique Artwork in Product Packaging:

The designer’s unique artwork in creating an innovative and trendy packaging design helps the product or brand to make unique stand out.

These are five important ways in making trendy and innovative packaging design and thereby making a product or brand a unique product standout.

 

Latest Trends In Food Packaging Design

Food Packaging Design

There are lot of latest trends emerging in food packaging design. The food packaging design starts from a wafer biscuit to any type of snack food like pizza, burger and many more…

The latest and innovative trends in food packaging design are as follows

  • Simple, Bold and Clear Packaging Design
  • Bolder and Minimum designs
  • Narrative Type of Packaging design
  • Unique Packaging Design Printing Techniques
  • Social Friendly Design
  • Usage of Custom Lettering
  • Inspired from Vintage Packaging Design
  • Texture & Laser Sharp Cut Packaging Design

Simple, Bold & Clear Packaging Design:

The most important aspect of food packaging design is about making a simple, bold and clear packaging design. It can be made for any type of food product or brand that has a unique type of packaging design. The type of packaging design plays a major role in a successful of any food product or brand.

Bolder and Minimum Design:

In many of food packaging design, bold and minimalist design is used frequently to showcase and attract the consumers. This type of bold design will be best suitable for food packaging design rather than any other type of industry.

Narrative Type of Packaging design:

The narrative concept in food packaging design is one of the primary marketing and sales tool for any food product or brand. It’s like giving a complete detail of the food product before consumer chooses to buy it.

The other important latest trends about food packaging design are unique printing techniques, social friendly design, usage of custom lettering, inspired from vintage type of packaging design and texture and laser sharp packaging.

These latest trends in food packaging design have a great influence on consumers that they tend to choose it among other brands in the market.

 

How Packaging Design Can Help To Create A Winning Product

packaging design

Product packaging is an important factor in making any product or brand as a successful product in market. Consumers have a tendency to look at the product packaging and make respond to its design. The consumer may think once about satisfying their needs and it may influence their buying behavior.

The most important factor of winning product packaging is that behavioral economics which is an economical perception of any individual or a group purchase of a product like shopping with friends and family.

What is Behavioral Economics and Behavioral Finance:

Behavioral economics is about individual or group psychological behavior which is relating to the economic decision making of an individual or an organization. The behavioral economics is a main factor that influences consumer’s purchasing behavior in market and it can also decide the winning product by the frequency of buying it. It can be a new purchase of product or it can a be favorite product or brand of the consumer.

Behavioral finance which relates to associate behavioral and cognitive psychological theory with typical economics and finance of consumers or an organization in order to  provide explanations for why consumers tend to make insane financial or purchasing decisions.

When it comes to consumer’s point of view, they tend to think about purchasing a product can be highly benefit for them. It’s basically a human cognition and behavior that consumers play a highly important role in today’s market. The prosumers or manufactures should be able to analyze the consumer’s needs based on type of product and the packaging design made for it.

By this way, any product or brand can be easy made as a winning product based on the packaging design made for it and thereby doing complete analysis and updating consumer’s needs based on the behavior economics and purchasing behavior of an individual or organization.

Packaging News, Trends And Innovation

Product packaging design

The term packaging refers to technology of wrapping or protecting products for distribution, storage, sales and use of it. It can also be described as the process of designing, evaluating and producing packages.

There are five innovations and trends in packaging

  • Consistent spending in packaging
  • Ethical brands
  • Eco friendly packaging
  • Trendy packaging
  • Natural green labels

Consistent spending in packaging:

The latest smart technology has innovative payments methods for online shopping. People started to enjoy extremely quick and seamless transactions. The famous brands need to follow this trend in order to easily use the packaging for consumers. The packaging should be consumer oriented in order to continuous existence in market.

Ethical brands:

Ethical packaging for any product or brand is highly important based on customer needs and trading of products. The ethical brands should have the details and date of manufacture of the product or brand which makes consumers ease to buy it.

Eco friendly packaging:

The awareness about environment pollution is very high among consumers. The consumers are expecting an environment friendly packaging in products or brands they purchase it in market. They just need a packaging that solves the problem rather than creating it.

Trendy packaging:

The trendy packaging is one of the vital factor for the marketing and sales of any product or brand. It can be used for making an strong impression among target audience such as young consumers. The trendy packaging will be more applied in food and drink packaging.

Natural green labels:

The consumer of present generation is so engaged and demanding to natural looking labels in a remarkable way than to attractive artificial designs. They chose simple packaging design along with the quality of product or brand they chose to buy it and less concern about the price of the product or brand.

These are the five most important innovations and trends in packaging design for consumer oriented market. These steps will be really helpful to make product or brand to market it in an effective manner.

Why We Choose Celebration Packaging?

Packaging Design

Celebration packaging just not mean packaging of sweets, green gifts, firing of crackers for any type of occasions such as for Diwali, Marriage functions, Christmas and New Year and so on. The actual meaning of celebration packaging is that festival time offers for new or existing product launch with colorful and attractive Packaging Design.

If we consider a new textile product launch of a leading textile store in Tamil Nadu, they will launch a grandeur ad with some celebrity cast in it. They will hang-up flex design, radio jingles, print ad in order to attract the customers and make them buy the product.

Apart from the digital promotion, we must primarily concern about quality, price, discount offers and most importantly how well product packaging is there for a specific product.

In present consumer oriented market, the product packaging design is given highest priority and then to the product. It may range from mobile phones to purchase of jewelry, costumes, lipstick, perfume etc.

The product packaging design is one of the important and influencing factor of purchasing the product or brand. The colorful and attractive packaging design decides upon the sales of the product. The festival offers can be considered as important factor to provoke consumers to buy the product.

Apart from wholesale and retail market, the online shopping market plays a huge role in product packaging design. We tend to view the product clearly in online shopping websites. We chose vibrant and attractive packaging design that is made for any product available in online shopping websites. Apart from promotions of product and offers in online shopping, the way the product packaging design is projected and product type we intend to purchase it determines the choice of celebration packaging.

 

Packaging Designs That Teens Won’t Ignore To Buy It

Packaging Design

The packaging design for teens involves a unique and finely crafted style in order to attract teen group of customers. They like to be fashion icon and stay updated about the changing trends in consumer market. The packaging design for any brand or product should be like that the young consumers to make them compel to buy it. There are three important steps involved in making good packaging design that teens won’t ignore are as follows

Packaging design for stores rather than for online shopping:

There is general perception about teenagers that they spend most of the time looking at any type of digital and smart devices. They will also buy a product through online shopping. It’s actually a wrong idea. If you need to market your product to teen consumers, you must know about that they tend to purchase a product in retail outlets than online shopping.

It means that young consumer’s package design has to be made for display case in stores rather than for online shopping sites. The packaging needs to be checked in order to attract the young consumer.

Visual appealing is more important:

Teenagers have an impulsive shopping behavior and they always look for trendy color combinations and textures which are so attractive and visually appealing to them. The young consumer believes that identity is based upon personal sense of style. The designing of packaging design for teenagers should be attractive and should be updated with fashion trends. The young consumer always tends to choose great packaging design among the packaging available in stores. It is essential that the packaging design for teens must be complimentary than other packaging.

Keep teenager entertained:

Teenagers need physical purchasing experience which is equal to colorful visual excitement when buying a product through online shopping sites. We must always remember that it is not about selling a product; it’s about selling an entire life style. Young consumers are steady and change frequently in terms of brand loyalty, so it is important to give needed effort to make them buy the product or brand.

These are the various ways to design an eye catchy and attractive package which teens won’t ignore it to buy the product or brand. The packaging design for any product or brand that is targeted to teen or young consumers should be attractive and should be trendy in consumer market.

 

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Humanizing Your Brand

 

packaging design

The existence of any brand or product will depend upon the eye catchy packaging design and way it is projected in consumer market. The attractive packaging design makes the product or brand sell able apart from the quality of it.

The larger brands or existing brands will struggle to survive in consumer market. The strong establishment of humanity within a brand is known as humanizing a brand.There are lot of steps involved in humanizing the brand which involves some important psychological strategies.

Imagine your brand as a fictional character:

A brand needs a human voice and personality, but it is really hard to connect those qualities to a logo, brand or a corporate name. The better way is to assign them to actual personal framework. If we want to think brand as a fictional character, we can imagine it as our favorite fictional character which has a source from reading book or watching a film. We can also imagine about name, dress and favorite food of the fictional character.

The most important psychological strategy involved in humanizing the brand is that to engage in conversations to increase the rationality, knowledge and awareness about the brand. The most important advantage of engaging in conversations is to gain different dimensions and perspective about the brand.

Be funny:

The most ease method of creating human emotion, reaction and association with a brand is to have fun. If a brand is so funny, carefree and humorous it can be more related to consumers. Humanizing a brand involves brand campaign to create awareness and thereby enhancing brand identity and image.

Using personal brands in conjunction with corporate brand:

The exclusive brands can be used instead of corporate brands because brands such as cosmetics, food  products  and costumes can easily associate with consumers than a complex corporate brand. To be simple, the brand that is well related to consumer’s life can be a successful brand than others.

The quality of packaging design is the most influencing factor in terms of making a brand more humanizing than others. It determines the existence and creating humanizing a brand in consumer market.

Humanizing the brand simply involves that a brand can be a part of consumer’s life. It can be used for their personal lifestyle thereby creating an important identity of their life.

 

 

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Four Effective Ways To Make Consumers Happy

We tend to attract consumers in different ways, but there are few effective ways to make consumers happy and thereby making consumers to buy a product or brand frequently. Consumers don’t love change unless it is good. It’s really hard to judge when new and fresh packaging design are introduced in market. When we focus on product packaging design, innovation is a key component.

Purpose of Product Packaging:

Useful packaging design that exhibits understanding of consumers about a brand, and it also conveys how consumers experience about using their products. We can make use of creative packaging that makes a strong bonding with consumers.

packaging design

Importance of Packaging size:

There is different type of consumers in regard to individual differences will definitely exists between consumers and the size of packaging design will make a strong impact on consumers. Effective brands will understands the needs of consumers and make adapt the consumers to face the needs, apart from change the size of packaging.

Aesthetics appeal in Product Packaging:

The aesthetic appeal is so important for any brand or product because it is the ultimate selling point for the product. It is like a strategy that determines frequency of buying a product. It’s purely involves the marketing of a product or brand.

Effective Packaging Design:

Effective packaging design includes lot of factors such as that highly supports the product. The graphic design which is used in packaging helps in gaining attention of target audience for a product or brand. The innovative packaging design is a most important factor to increase brand identity. This makes a strong relationship between consumers and product or brand.

 

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Critical Factors That Need Packaging To Win The Market Shelves

We tend to choose any brand or product in any type of market such as super market, hypermarket or nearby shops. We will look at market shelves to know about product existence of our favorite brand or product. Our modern stores have an eye catchy packaging design. Its the consumer’s choice to choose among the brands available in today’s market.

There are three factors that are to be considered when product or brand packaging needs to win market shelves.

Product Visibility

The product or brand visibility is so vital and significant factor for both most popular brand or as a debut product. The main aspect of product packaging is to be consumer’s first choice whether it can be a favorite brand or a new alternative product. We can’t maintain a standard size in order to increase product visibility in consumer market.Packaging design

Product Existence

Successful product advertising involves two major factors such as brand recognition and product existence. It’s one of the key factors to draw consumer to buy any brand or product. It’s also important that consumer must choose any brand or product among lot of brands available in market based on packaging design.

Product Resonance

If we have to make an emotional connection with consumers, it should be leading in marketer’s priority list. The best way to pull customers to shelves is to create eye catching design. Every consumer is different from one other and has unique taste and shopping tendencies. Many brands often test their products new versions in order to know the consumers choice.

These are the three important factors that need to be considered when product or brand packaging that needs to win in consumer market shelves.

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