How Packaging Design Can Help To Create A Winning Product

packaging design

Product packaging is an important factor in making any product or brand as a successful product in market. Consumers have a tendency to look at the product packaging and make respond to its design. The consumer may think once about satisfying their needs and it may influence their buying behavior.

The most important factor of winning product packaging is that behavioral economics which is an economical perception of any individual or a group purchase of a product like shopping with friends and family.

What is Behavioral Economics and Behavioral Finance:

Behavioral economics is about individual or group psychological behavior which is relating to the economic decision making of an individual or an organization. The behavioral economics is a main factor that influences consumer’s purchasing behavior in market and it can also decide the winning product by the frequency of buying it. It can be a new purchase of product or it can a be favorite product or brand of the consumer.

Behavioral finance which relates to associate behavioral and cognitive psychological theory with typical economics and finance of consumers or an organization in order to  provide explanations for why consumers tend to make insane financial or purchasing decisions.

When it comes to consumer’s point of view, they tend to think about purchasing a product can be highly benefit for them. It’s basically a human cognition and behavior that consumers play a highly important role in today’s market. The prosumers or manufactures should be able to analyze the consumer’s needs based on type of product and the packaging design made for it.

By this way, any product or brand can be easy made as a winning product based on the packaging design made for it and thereby doing complete analysis and updating consumer’s needs based on the behavior economics and purchasing behavior of an individual or organization.

Packaging News, Trends And Innovation

Product packaging design

The term packaging refers to technology of wrapping or protecting products for distribution, storage, sales and use of it. It can also be described as the process of designing, evaluating and producing packages.

There are five innovations and trends in packaging

  • Consistent spending in packaging
  • Ethical brands
  • Eco friendly packaging
  • Trendy packaging
  • Natural green labels

Consistent spending in packaging:

The latest smart technology has innovative payments methods for online shopping. People started to enjoy extremely quick and seamless transactions. The famous brands need to follow this trend in order to easily use the packaging for consumers. The packaging should be consumer oriented in order to continuous existence in market.

Ethical brands:

Ethical packaging for any product or brand is highly important based on customer needs and trading of products. The ethical brands should have the details and date of manufacture of the product or brand which makes consumers ease to buy it.

Eco friendly packaging:

The awareness about environment pollution is very high among consumers. The consumers are expecting an environment friendly packaging in products or brands they purchase it in market. They just need a packaging that solves the problem rather than creating it.

Trendy packaging:

The trendy packaging is one of the vital factor for the marketing and sales of any product or brand. It can be used for making an strong impression among target audience such as young consumers. The trendy packaging will be more applied in food and drink packaging.

Natural green labels:

The consumer of present generation is so engaged and demanding to natural looking labels in a remarkable way than to attractive artificial designs. They chose simple packaging design along with the quality of product or brand they chose to buy it and less concern about the price of the product or brand.

These are the five most important innovations and trends in packaging design for consumer oriented market. These steps will be really helpful to make product or brand to market it in an effective manner.

Packaging Designs That Teens Won’t Ignore To Buy It

Packaging Design

The packaging design for teens involves a unique and finely crafted style in order to attract teen group of customers. They like to be fashion icon and stay updated about the changing trends in consumer market. The packaging design for any brand or product should be like that the young consumers to make them compel to buy it. There are three important steps involved in making good packaging design that teens won’t ignore are as follows

Packaging design for stores rather than for online shopping:

There is general perception about teenagers that they spend most of the time looking at any type of digital and smart devices. They will also buy a product through online shopping. It’s actually a wrong idea. If you need to market your product to teen consumers, you must know about that they tend to purchase a product in retail outlets than online shopping.

It means that young consumer’s package design has to be made for display case in stores rather than for online shopping sites. The packaging needs to be checked in order to attract the young consumer.

Visual appealing is more important:

Teenagers have an impulsive shopping behavior and they always look for trendy color combinations and textures which are so attractive and visually appealing to them. The young consumer believes that identity is based upon personal sense of style. The designing of packaging design for teenagers should be attractive and should be updated with fashion trends. The young consumer always tends to choose great packaging design among the packaging available in stores. It is essential that the packaging design for teens must be complimentary than other packaging.

Keep teenager entertained:

Teenagers need physical purchasing experience which is equal to colorful visual excitement when buying a product through online shopping sites. We must always remember that it is not about selling a product; it’s about selling an entire life style. Young consumers are steady and change frequently in terms of brand loyalty, so it is important to give needed effort to make them buy the product or brand.

These are the various ways to design an eye catchy and attractive package which teens won’t ignore it to buy the product or brand. The packaging design for any product or brand that is targeted to teen or young consumers should be attractive and should be trendy in consumer market.

 

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Humanizing Your Brand

 

packaging design

The existence of any brand or product will depend upon the eye catchy packaging design and way it is projected in consumer market. The attractive packaging design makes the product or brand sell able apart from the quality of it.

The larger brands or existing brands will struggle to survive in consumer market. The strong establishment of humanity within a brand is known as humanizing a brand.There are lot of steps involved in humanizing the brand which involves some important psychological strategies.

Imagine your brand as a fictional character:

A brand needs a human voice and personality, but it is really hard to connect those qualities to a logo, brand or a corporate name. The better way is to assign them to actual personal framework. If we want to think brand as a fictional character, we can imagine it as our favorite fictional character which has a source from reading book or watching a film. We can also imagine about name, dress and favorite food of the fictional character.

The most important psychological strategy involved in humanizing the brand is that to engage in conversations to increase the rationality, knowledge and awareness about the brand. The most important advantage of engaging in conversations is to gain different dimensions and perspective about the brand.

Be funny:

The most ease method of creating human emotion, reaction and association with a brand is to have fun. If a brand is so funny, carefree and humorous it can be more related to consumers. Humanizing a brand involves brand campaign to create awareness and thereby enhancing brand identity and image.

Using personal brands in conjunction with corporate brand:

The exclusive brands can be used instead of corporate brands because brands such as cosmetics, food  products  and costumes can easily associate with consumers than a complex corporate brand. To be simple, the brand that is well related to consumer’s life can be a successful brand than others.

The quality of packaging design is the most influencing factor in terms of making a brand more humanizing than others. It determines the existence and creating humanizing a brand in consumer market.

Humanizing the brand simply involves that a brand can be a part of consumer’s life. It can be used for their personal lifestyle thereby creating an important identity of their life.

 

 

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Four Effective Ways To Make Consumers Happy

We tend to attract consumers in different ways, but there are few effective ways to make consumers happy and thereby making consumers to buy a product or brand frequently. Consumers don’t love change unless it is good. It’s really hard to judge when new and fresh packaging design are introduced in market. When we focus on product packaging design, innovation is a key component.

Purpose of Product Packaging:

Useful packaging design that exhibits understanding of consumers about a brand, and it also conveys how consumers experience about using their products. We can make use of creative packaging that makes a strong bonding with consumers.

packaging design

Importance of Packaging size:

There is different type of consumers in regard to individual differences will definitely exists between consumers and the size of packaging design will make a strong impact on consumers. Effective brands will understands the needs of consumers and make adapt the consumers to face the needs, apart from change the size of packaging.

Aesthetics appeal in Product Packaging:

The aesthetic appeal is so important for any brand or product because it is the ultimate selling point for the product. It is like a strategy that determines frequency of buying a product. It’s purely involves the marketing of a product or brand.

Effective Packaging Design:

Effective packaging design includes lot of factors such as that highly supports the product. The graphic design which is used in packaging helps in gaining attention of target audience for a product or brand. The innovative packaging design is a most important factor to increase brand identity. This makes a strong relationship between consumers and product or brand.

 

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Critical Factors That Need Packaging To Win The Market Shelves

We tend to choose any brand or product in any type of market such as super market, hypermarket or nearby shops. We will look at market shelves to know about product existence of our favorite brand or product. Our modern stores have an eye catchy packaging design. Its the consumer’s choice to choose among the brands available in today’s market.

There are three factors that are to be considered when product or brand packaging needs to win market shelves.

Product Visibility

The product or brand visibility is so vital and significant factor for both most popular brand or as a debut product. The main aspect of product packaging is to be consumer’s first choice whether it can be a favorite brand or a new alternative product. We can’t maintain a standard size in order to increase product visibility in consumer market.Packaging design

Product Existence

Successful product advertising involves two major factors such as brand recognition and product existence. It’s one of the key factors to draw consumer to buy any brand or product. It’s also important that consumer must choose any brand or product among lot of brands available in market based on packaging design.

Product Resonance

If we have to make an emotional connection with consumers, it should be leading in marketer’s priority list. The best way to pull customers to shelves is to create eye catching design. Every consumer is different from one other and has unique taste and shopping tendencies. Many brands often test their products new versions in order to know the consumers choice.

These are the three important factors that need to be considered when product or brand packaging that needs to win in consumer market shelves.

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Ways to Create Effective Brand Messaging

Brand messaging in Packaging design is used to interact with customers and to help them understand a firm’s value and what it values. Brand message is what defines your brand; you have experienced the positive results of effective brand messaging. Your brand messaging in packaging design may include creating a catchy logo or writing an effective brand slogan.

A strategy that is related to your brand’s message is as follows are

  • Increasing business transparency among the right audience.
  • Increasing leadership thoughts among industrial experts.
  • Strengthen your leading generation.

Customer Perspective:

The initial process is about brand really needs to get into customer’s head. The other steps involves is to interview customers, survey and pay attention on social media and to follow them in malls. If we starts to think about what our customers values and must keep track of things which you hears repeatedly from them.

The important way to make product packaging so attractive and sell able just not by catchy packaging pouch design, it can also be achieved by proposing or creating an effective slogan or punch line that makes consumers to think and purchase any product.

 Packaging Design

Internal Perspective:

The important aspects of true brand message are

  • Uniqueness in product or services
  • Creating brand value
  • Communicating with organization people
  • Founders vision
  • Unique manufacturing process
  • Increasing marketing sales

 Marketing Perspective:

A brand with unique stand out will have its own position…we need to look at the taglines of brand…In order to get a highest market value in a product. Apart from the taglines, the main marketing point of any brand or a product is that the quality of the product and the brand image and identity that has been created in the minds of consumers.

Consumers must feel like when they go for market, they must choose any brand or product in a continuous manner just like using any brand for more than a time by just product or brand packaging. Brand packaging is an inducing factor apart from the quality, quantity and pricing of the brand or product.

Brand messaging in packaging design is an important factor in making any product or a brand which is more popular among customers. They must reflect the product’s or brand identity and the company which is manufacturing the product or brand.

In order to intensify the effective brand message, there are few factors to be considered which as follows:

  • Product and news announcements
  • Special case study analysis such as surveys and data-driven studies
  • Competitive Analysis looking at the PR strategy, tactics and results in your industry.

 

Creating Remarkable Brand Messaging:

We can create remarkable brand messaging in packaging design by giving most attractive and unique caption or slogans. We must give highest priority to consumers because they are the ultimate decision makers of the existence and lifetime of the brand in the market.

These are simple ways to make effective brand messaging in packaging design to stand out the competition and to make our brand as most favorite brand among consumers.

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Five Important Techniques About Effective Packaging Design

The difference between good & bad product is decided by effective Packaging design. The most attractive and effective packaging design is the key to product engagement and sales, while unattractive packaging is the key to having your product skipped over in favor of the competition.

Nowadays, many companies overlook the importance of packaging. The popular brands or products and its companies have failed and died on the alteration of packaging design.

There are few key points to ensure that your product packaging will definitely have the impacts that need to make your product highly successful in consumer market.

The six important ways to be effective for a packaging design is to enhance the product quality and to create high priority among consumers.Packaging design

PRODUCT DESIGN:

Every product or brand is struggling to gain attention of the consumers to create enormous situations which compel the consumers to buy it. We must try to be innovative and highly creative with regard to product packaging design.

FONT SIZE & STYLE:

The consumers will give importance to font style and size which is used for logo design and other details of the product or brand. The type of font size and style used in product packaging design will decide upon the sales of product or brand.

COLOR:

Color is an influencing factor in effective packaging design. It plays a major role in deciding about the customers purchase and by increasing the sales of the product. The usage of attractive colors will depend upon packaging design created for any brand or product.

CLEAR AND SIMPLE:

We must understand how consumers give value to any product or brand. The Packaging design should be clear and simple. It can be easily chosen from the shelves in available consumer market.

KNOW YOUR TARGET AUDIENCE:
The Prosumers must know the target audience for the brand or a product. It is very important and critical to know about the target audience for the brand. If it is not known, then it will be a disaster for the brand.

BRAND LOYALTY:

Brand Loyalty is most important aspect that Prosumers can easily sustain their brands in a highly competitive market. It is important Quality of consumer that every brand exists in consumer market apart from the quality of the product.

These are the simple techniques involved in effective packaging design which will help in success of the brand or product. It is an important aspect that every Prosumers take in serious consideration with regards to effective packaging design.

 

A SUCCESSFUL PACKAGING DESIGN, WHAT TO INCLUDE?

An effective Packaging Design is more important than a product quality to make Customers to buy the product at least once. To be simple and precise, there is too much product occupying space in retail stores nowadays.

Packaging Pouches

CREATING ICONIC IMAGE:

Grabbing attention is just being so fast rather than expressing the complete essence of the brand. Fashionable and gloomy design will be good until the service the product exists in the market. The easy way to grab attention is to choose the color, typography and how Packaging Design is structured. The important way to stand out uniquely is to create a cohesive image that is recognizable.

If we consider some of the famous brands from different products such as Nike, Swoosh and Volkswagen V WThere are few attributes for each brand logo that defines not only the successful package design and but also complete success of the product. For e.g. the sharp defined lines of Volkswagen the solid, parallel lines of the German-engineered Volkswagen logo imply strength and reliability, the green and white stripes of Starbucks. These assets seem so basic but they reflect philosophies of the brand using them.

TRIGGER EMOTIONS:

Emotion is the crux of all packaging design excluding the product quality. Regardless of what we’re buying, emotion can cause us to ignore any objections and make us urge to want this product. Some of the product which has got attractive packaging design with a stylish font and color that makes product to get a huge market and customers to buy it.

HEART-SMART CONSUMERS:

Effective Packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends. For many brands, product packaging is a reactive process. It is like a customer reacts to buy a particular product based on a packaging design. Good Packaging design is all about what works, examine why it works, and adapt their packaging to meet the same criteria, and while these brands may find some success with this strategy of constant pursuit.

Why?

They’re being reactive rather than proactiveThey keep pace, but they don’t blaze trails. When it comes to creating effective packaging that stands out in the Consumer Market, brands need to analyze consumer trends, predict the needs of their markets, and apply them before the trends become the standard.

FEW TECHNIQUES OF SUCCESSFUL PACKAGING DESIGN:

  • Targeted Marketing that focuses on needs of Young consumers.
  • Shifts in Packaging sizes, including Micro-packaging, individual serving packages, and smaller products overall that cater to the Millennial preference for mobility as well as the speed and convenience required by consumers in urban areas.
  • Obviously, consumer preferences for packaging is beginning to reflect this trend. Consumers increasingly seek products that offer convenience, speed and transport ability in these crowded urban centers.
  • Packaging that prioritizes product healthfulness and natural attributes to align with the growing consumer desire to make health-conscious choices at the shelf.

With the increase of effectiveness in packaging, Brands have plenty of ways to meet the competition in market.

Critical Food Package Design With Recommendations

Product packaging is an important aspect in branding of the product. The primary goal of food packaging design is to sell the product to customers from shops. The current scenario is that today market is consumer oriented and they have lot of choice to make when choosing a brand.

Critical Food Packaging Design Recommendations

 

BRANDING IDENTITY

Packaging increases the brand value of a product. Food packaging must convey the exact value proposition of a product. Buyers need a good reason to buy any product or brand. Brand identity is important because it is strategic positioning of any brand.

FOOD SAFETY AND LOGISTICS

Food safety decides about the sales of a product from producer to consumer. Packaging style involves the risk of just not the safety of contents but also the transportation difficulties e.g., highly perishable semi solid and liquid foods such as pickles, non-veg food packets, fruits, juices with preservatives, fish. We must consider few important ways by which critical foods are packed and they are transported from manufacturing unit to market. The packaging style will decides about food being kept fresh and it can easily be transport from one location to other.

SHELF AESTHETICS

Shelf aesthetics plays a big role in packaging design. Some brands use high contrasting colors and wild fonts to catch the eye. Few of super market and hypermarket give more important to ambiance and equipped with air conditioner and ample car parking that makes customers to purchase in more comfortable way. The important aspect of the food packaging design is that how a product makes it sellable to consumers and differentiated from other products.

TARGET AUDIENCE

The packaging designers should know about what motivates their target audience! The target audience is the important factor in today market because they decide upon the existence of brand of any product which is available in market. There is a new evolution of online market such as Flipkart, Amazon, and Snapdeal… which has got huge number of target audience and they are big competitor for retail and wholesale market.

RECOMMENDATIONS

  • It involves few important processes in packaging that influences the consumer to choose the brand frequently.
  • Critical packaging design is so important one when consumers chose to buy a food product for their daily needs.
  • Critical packaging design is an important aspect in packaging design because there are foods such as ready to eat, ready to cook, half cooked, marinated, frozen e.g.: chicken, prawns, readymade parotta and chapatti.
  • It definitely involves a sensible packaging design that keeps the food product so fresh for a particular time period.

Packaging designers should be creative and sensible with packing designs, style, fonts and colors used particularly for critical foods. The packaging design and style are the key factor determines the choice and sales of the brand for any type of critical foods by consumers.