We tend to attract consumers in different ways, but there are few effective ways to make consumers happy and thereby making consumers to buy a product or brand frequently. Consumers don’t love change unless it is good. It’s really hard to judge when new and fresh packaging design are introduced in market. When we focus on product packaging design, innovation is a key component.
Purpose of Product Packaging:
Useful packaging design that exhibits understanding of consumers about a brand, and it also conveys how consumers experience about using their products. We can make use of creative packaging that makes a strong bonding with consumers.
Importance of Packaging size:
There is different type of consumers in regard to individual differences will definitely exists between consumers and the size of packaging design will make a strong impact on consumers. Effective brands will understands the needs of consumers and make adapt the consumers to face the needs, apart from change the size of packaging.
Aesthetics appeal in Product Packaging:
The aesthetic appeal is so important for any brand or product because it is the ultimate selling point for the product. It is like a strategy that determines frequency of buying a product. It’s purely involves the marketing of a product or brand.
Effective Packaging Design:
Effective packaging design includes lot of factors such as that highly supports the product. The graphic design which is used in packaging helps in gaining attention of target audience for a product or brand. The innovative packaging design is a most important factor to increase brand identity. This makes a strong relationship between consumers and product or brand.
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We tend to choose any brand or product in any type of market such as super market, hypermarket or nearby shops. We will look at market shelves to know about product existence of our favorite brand or product. Our modern stores have an eye catchy packaging design. Its the consumer’s choice to choose among the brands available in today’s market.
There are three factors that are to be considered when product or brand packaging needs to win market shelves.
The product or brand visibility is so vital and significant factor for both most popular brand or as a debut product. The main aspect of product packaging is to be consumer’s first choice whether it can be a favorite brand or a new alternative product. We can’t maintain a standard size in order to increase product visibility in consumer market.
Successful product advertising involves two major factors such as brand recognition and product existence. It’s one of the key factors to draw consumer to buy any brand or product. It’s also important that consumer must choose any brand or product among lot of brands available in market based on packaging design.
If we have to make an emotional connection with consumers, it should be leading in marketer’s priority list. The best way to pull customers to shelves is to create eye catching design. Every consumer is different from one other and has unique taste and shopping tendencies. Many brands often test their products new versions in order to know the consumers choice.
These are the three important factors that need to be considered when product or brand packaging that needs to win in consumer market shelves.
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The difference between good & bad product is decided by effective Packaging design. The most attractive and effective packaging design is the key to product engagement and sales, while unattractive packaging is the key to having your product skipped over in favor of the competition.
Nowadays, many companies overlook the importance of packaging. The popular brands or products and its companies have failed and died on the alteration of packaging design.
There are few key points to ensure that your product packaging will definitely have the impacts that need to make your product highly successful in consumer market.
The six important ways to be effective for a packaging design is to enhance the product quality and to create high priority among consumers.
Every product or brand is struggling to gain attention of the consumers to create enormous situations which compel the consumers to buy it. We must try to be innovative and highly creative with regard to product packaging design.
FONT SIZE & STYLE:
The consumers will give importance to font style and size which is used for logo design and other details of the product or brand. The type of font size and style used in product packaging design will decide upon the sales of product or brand.
Color is an influencing factor in effective packaging design. It plays a major role in deciding about the customers purchase and by increasing the sales of the product. The usage of attractive colors will depend upon packaging design created for any brand or product.
CLEAR AND SIMPLE:
We must understand how consumers give value to any product or brand. The Packaging design should be clear and simple. It can be easily chosen from the shelves in available consumer market.
KNOW YOUR TARGET AUDIENCE:
The Prosumers must know the target audience for the brand or a product. It is very important and critical to know about the target audience for the brand. If it is not known, then it will be a disaster for the brand.
Brand Loyalty is most important aspect that Prosumers can easily sustain their brands in a highly competitive market. It is important Quality of consumer that every brand exists in consumer market apart from the quality of the product.
These are the simple techniques involved in effective packaging design which will help in success of the brand or product. It is an important aspect that every Prosumers take in serious consideration with regards to effective packaging design.
An effective Packaging Design is more important than a product quality to make Customers to buy the product at least once. To be simple and precise, there is too much product occupying space in retail stores nowadays.
CREATING ICONIC IMAGE:
Grabbing attention is just being so fast rather than expressing the complete essence of the brand. Fashionable and gloomy design will be good until the service the product exists in the market. The easy way to grab attention is to choose the color, typography and how Packaging Design is structured. The important way to stand out uniquely is to create a cohesive image that is recognizable.
If we consider some of the famous brands from different products such as Nike, Swoosh and Volkswagen V W. There are few attributes for each brand logo that defines not only the successful package design and but also complete success of the product. For e.g. the sharp defined lines of Volkswagen the solid, parallel lines of the German-engineered Volkswagen logo imply strength and reliability, the green and white stripes of Starbucks. These assets seem so basic but they reflect philosophies of the brand using them.
Emotion is the crux of all packaging design excluding the product quality. Regardless of what we’re buying, emotion can cause us to ignore any objections and make us urge to want this product. Some of the product which has got attractive packaging design with a stylish font and color that makes product to get a huge market and customers to buy it.
Effective Packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends. For many brands, product packaging is a reactive process. It is like a customer reacts to buy a particular product based on a packaging design. Good Packaging design is all about what works, examine why it works, and adapt their packaging to meet the same criteria, and while these brands may find some success with this strategy of constant pursuit.
They’re being reactive rather than proactive. They keep pace, but they don’t blaze trails. When it comes to creating effective packaging that stands out in the Consumer Market, brands need to analyze consumer trends, predict the needs of their markets, and apply them before the trends become the standard.
FEW TECHNIQUES OF SUCCESSFUL PACKAGING DESIGN:
- Targeted Marketing that focuses on needs of Young consumers.
- Shifts in Packaging sizes, including Micro-packaging, individual serving packages, and smaller products overall that cater to the Millennial preference for mobility as well as the speed and convenience required by consumers in urban areas.
- Obviously, consumer preferences for packaging is beginning to reflect this trend. Consumers increasingly seek products that offer convenience, speed and transport ability in these crowded urban centers.
- Packaging that prioritizes product healthfulness and natural attributes to align with the growing consumer desire to make health-conscious choices at the shelf.
With the increase of effectiveness in packaging, Brands have plenty of ways to meet the competition in market.
Product packaging is an important aspect in branding of the product. The primary goal of food packaging design is to sell the product to customers from shops. The current scenario is that today market is consumer oriented and they have lot of choice to make when choosing a brand.
Packaging increases the brand value of a product. Food packaging must convey the exact value proposition of a product. Buyers need a good reason to buy any product or brand. Brand identity is important because it is strategic positioning of any brand.
FOOD SAFETY AND LOGISTICS
Food safety decides about the sales of a product from producer to consumer. Packaging style involves the risk of just not the safety of contents but also the transportation difficulties e.g., highly perishable semi solid and liquid foods such as pickles, non-veg food packets, fruits, juices with preservatives, fish. We must consider few important ways by which critical foods are packed and they are transported from manufacturing unit to market. The packaging style will decides about food being kept fresh and it can easily be transport from one location to other.
Shelf aesthetics plays a big role in packaging design. Some brands use high contrasting colors and wild fonts to catch the eye. Few of super market and hypermarket give more important to ambiance and equipped with air conditioner and ample car parking that makes customers to purchase in more comfortable way. The important aspect of the food packaging design is that how a product makes it sellable to consumers and differentiated from other products.
The packaging designers should know about what motivates their target audience! The target audience is the important factor in today market because they decide upon the existence of brand of any product which is available in market. There is a new evolution of online market such as Flipkart, Amazon, and Snapdeal… which has got huge number of target audience and they are big competitor for retail and wholesale market.
- It involves few important processes in packaging that influences the consumer to choose the brand frequently.
- Critical packaging design is so important one when consumers chose to buy a food product for their daily needs.
- Critical packaging design is an important aspect in packaging design because there are foods such as ready to eat, ready to cook, half cooked, marinated, frozen e.g.: chicken, prawns, readymade parotta and chapatti.
- It definitely involves a sensible packaging design that keeps the food product so fresh for a particular time period.
Packaging designers should be creative and sensible with packing designs, style, fonts and colors used particularly for critical foods. The packaging design and style are the key factor determines the choice and sales of the brand for any type of critical foods by consumers.
The world is surrounded by advertising and marketing. Most companies spend their lot of times and money on advertising. But you know, without a good attractive design or good concept people won’t observe any advertising. When you know about the designing, the way you are seeing the world will be different.
Small companies investing in advertising based on what they see and what they learn from that. They are rushing into the competitive world by spending more money on advertising rather than design. Yet, Advertising is not only enough to convey your business objective. Also Brand, Design, Services matters.
The following seems like easy concept but these are all so important rather than you think. Thanks SherryBlue for sharing this on medium.
- The content writing on marketing materials, ads, and websites
- The font used in the logo along with design and colors
- Social media posts and information shared
- Presence and involvement within the community
- The outside of brick and mortar locations
- The inner décor of a business location
- The dress code of the employees
- The way the telephone is answered
- The morale of employees both while at and away from the business
- The involvement of the business in the industry or market
- Every detail, small and large, that is connected to the business and it’s perception by the public, community, consumer, employee, and competitors.
Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy. – Rand Fishkin (Moz founder).
Those words by Rand is true. Respect and trust will increase the business growth beyond the expectation. Low prices is not matter with poor service. Moreover, Advertising on a product with unattractive design is pointless. If you want to be a top of your game, then you should primarily focus on your product packaging design.
“ Packaging design is the soul of the product “
We all go for shopping at weekend with a plan to buy something and we return to home with something different which is not listed in a plan. We all faced this at any time we go for a shopping. Sometimes we buy thing which is needed for us and feel guilty after the purchase but at times it’s just that our usual product was sold out, another product grab our attention or we just felt like to buy something new. Throughout this situation, there is no doubt that packaging has a strong effect on our purchases. A good packaging design that places the product on the stand for the world to adore.
Here are some three aspects of good packaging design that dive off the shelf. With these, aspects you might able to pick a creative packaging design that suitable for your product.
Grabbing visual attention:
There are dozens of products, all competing to grab buyer attention. Creative packaging design will be able to lead buyers towards the product. When the packaging design brings buyer attention, it’s also significant that its key elements and messages stand out. Buyers have only a few minutes, so the good packaging design should convey its messages within a few minutes.
Be different to Stand Out!
Vital role good product packaging is to differentiate a product from other. Think famous brand like Oreo, Britannia. Buyers can differentiate these products by their logo, or by their taste. If buyers know the logo, chances are there to buy a product. Even if they know their packaging chances are more to buy a product. So the buyers can form a new bond with the product with the help of packaging.
In the latest survey conducted by Siegel+Gale, 61% buyers would endorse a brand just because of its simplicity. Even the Google was recognized more because of its simple appearance. Simplicity makes a product to find out within a minute. Always remember the one, “ be clear and be simple to complicate your competitor’s sale.