Humanizing Your Brand

 

packaging design

The existence of any brand or product will depend upon the eye catchy packaging design and way it is projected in consumer market. The attractive packaging design makes the product or brand sell able apart from the quality of it.

The larger brands or existing brands will struggle to survive in consumer market. The strong establishment of humanity within a brand is known as humanizing a brand.There are lot of steps involved in humanizing the brand which involves some important psychological strategies.

Imagine your brand as a fictional character:

A brand needs a human voice and personality, but it is really hard to connect those qualities to a logo, brand or a corporate name. The better way is to assign them to actual personal framework. If we want to think brand as a fictional character, we can imagine it as our favorite fictional character which has a source from reading book or watching a film. We can also imagine about name, dress and favorite food of the fictional character.

The most important psychological strategy involved in humanizing the brand is that to engage in conversations to increase the rationality, knowledge and awareness about the brand. The most important advantage of engaging in conversations is to gain different dimensions and perspective about the brand.

Be funny:

The most ease method of creating human emotion, reaction and association with a brand is to have fun. If a brand is so funny, carefree and humorous it can be more related to consumers. Humanizing a brand involves brand campaign to create awareness and thereby enhancing brand identity and image.

Using personal brands in conjunction with corporate brand:

The exclusive brands can be used instead of corporate brands because brands such as cosmetics, food  products  and costumes can easily associate with consumers than a complex corporate brand. To be simple, the brand that is well related to consumer’s life can be a successful brand than others.

The quality of packaging design is the most influencing factor in terms of making a brand more humanizing than others. It determines the existence and creating humanizing a brand in consumer market.

Humanizing the brand simply involves that a brand can be a part of consumer’s life. It can be used for their personal lifestyle thereby creating an important identity of their life.

 

 

                                                                            Our Designing Works

 

Psychological Strategies Involved In High-Impact Packaging Design

The purchasing decision of consumers is highly influenced by many psychological variables that package designers need to give lot of attention. Are we taking enough time to view a product before buying it??

For most of us, we are not taking enough time to see it. We tend to form easy judgments on each product based on various psychological variables that acts as an influencing factor without our self-consciousness.  These psychological factors are the primary motivation of purchasing behavior and must be understood that brands that want to push their packaging design.

BRAND’S EXPOSURE:

Brands can express huge things by taking a minimum approach to their package design. We haven’t tried to see the packaging design label for more than five seconds.

Leading brands don’t need to approach customers with over information; they specially utilize simple, minimal designs to express their confidence and authority. Popular brands don’t need pleasing strategies to make a strong impression among consumers.

INFLUENCE OF COLOR PSYCHOLOGY:

Color has most powerful psychological impact on people’s behavior and decisions, and this knowledge can be conceived by all designers and marketers. Color can often be the most important reason why someone purchases a product.

The various attributes of colors which highly influences product preferences based on choice of consumers.

Red color creates a sense of urgency, good for clearance sales.

Blue color associated with peace, water, tranquility, and reliability.

Green color associates with health, tranquility, power, and nature.

Purple color associated with royalty, wisdom, and respect

Orange & Yellow color is cheerful colors that promote optimism. It is used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black color associated with authority, power, stability, and strength. It is considered as a symbol of intelligence

Grey color symbolizes feelings of practicality, old age and solidarity.

White color associated with feelings of purity, cleanliness and safety.  It can be used to project neutrality or absence of color.

Packaging Design

APPLYING THE PRINCIPLES OF PSYCHOLOGY

Marketers have high level of concentration on various psychological attributes to improve the impact of design and give their brands a unique way to market it. Few colors evoke an immediate feeling, such as red stands for feelings of love or anger and blue is associated with trust and calmness.

The four important Psychological Strategies with regard to packaging design and color psychology are

  • DESIGNING FOR GLOBAL APPEAL
  •  INSTINCTIVE AND RATIONAL
  •  VIRTUAL REALITY
  •  BRAND RECOGNITION

SELLING TO RIGHT TARGET AUDIENCE:

Companies must identify the targeted consumer markets who give high priority to products and lining the package designs around their preferences. Many Prosumers and marketers make the mistake of trying to reach as many people as possible through ordinary package designs that the average level customer is gets familiarity and can also be misguided. If we try to appeal to everyone means that you can’t be unique with your design and strategy.

CONVEYING RIGHT MESSAGE

Every decision made in Packaging design, starting from type of material used to shaping of the packaging, copy on the label influences consumers in many ways. Good brands understand all the impacts of packaging designs that has originated in the minds of customers. The best outcome comes from designs which are meant for the preferences of the target market alongside the Unique Value Proposition that each product offers. This type of brands strongly creates high-impact psychological package design among consumers that has long lifetime in market.

How Can We Reach Senior Shoppers With Packaging Design?

The Prosumers and Retailers who want to engage the Senior Shoppers in the consumer market must understand their priorities and how they differ from their young consumers.

When marketers create and develop strategies, they often target the highly-desirable young population. Instead, good brands can make a different approach to their marketing strategy by reaching out to a less attractive but highly profitable market is to reach seniors shoppers.

 Packaging design

Senior Shoppers (as aged 60+) may not seem like a paying audience, but shouldn’t underestimate the impact of seniors on the consumer market. The marketers who want to reach these older consumers need to examine their motivations and understand what sets them apart from their younger counterparts.

MOTIVATION OF SENIOR SHOPPERS:

Young Consumers spending habit is influenced by several needs such as the need for connectivity, a hunger for new experiences, the social integration and digital integrations. When we compare this with senior shopper habits, they frequently chose wider range of products, shows brand loyalty, chose simplicity to purchase it in small shops near to their home rather than a super market.

BRAND LOYALTY:

Senior Shoppers tend to exhibit brand loyalty than young consumers. They prefer to use a single brand for a long time. Packaging for Senior Shoppers should be consistent for over a long time.

SIMPLE PACKAGING DESIGN:

Senior Shoppers show less interest in glossy attractive labels and to complex products than young ones…seniors prefer simple packaging design. It should not overload the label with information, and don’t bother innovating smart packaging styles that would look better because they won’t respond to it.

EASY PACKAGING FOR SENIOR SHOPPERS:

Packaging for Seniors should be easy to hold, easy to open, and easy to close considering the physical disabilities of senior shoppers must be taken into account .Keep the label text clear and use large font.

WAYS TO REACH SENIOR SHOPPERS:

Packaging for Senior Shoppers doesn’t have to be different just like other consumer oriented markets. Brands which are focused on sales of target consumers like senior Shoppers should ensure that the product should fulfill the needs of the Senior Shoppers.

 

 

Why Packaging Design Is So Important?

 

IMPORTANCE OF PACKAGING DESIGN:

Packaging design has played a big role in recent years and companies concerns about good packaging which increases sales of the product. The packaging of any product is consumer’s first point of contact and a smart package will make anyone to try the unknown product. There are many factors involved in designing the package because the design has to be worked out well in market. It has to protect what’s inside. It has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products.

People are visual creatures by nature. The difference between good company and bad company is that they know to attract customers with good packaging design. An attractive logo will play a big role in product marketing.

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Brand’s personality can be conveyed through color, fonts, and textures. Good design uses these elements to convey a brand’s story. Great design stands for the shape of the package, make it stand out with a unique silhouette.

WHY IT IS SO IMPORTANT?

Customers are drawn, more than anything, to products that look good. The packaging design should be and well designed to attract potential customers instead of a product which is poorly designed. This is the importance of packaging design. The key part in marketing a product and ensuring it sells. It also involves the associating of a brand to a color or font. Customers, who are attracted to the package, will remember it rather than the product.

PACKAGING DESIGN: WHERE IT BEGINS:

A good design should always reflect the product and the creativity and personality of the company. There are more elements to packaging design rather than packaging looks appealing. There is a whole science behind the shape of the packaging and the materials used in it. For example, of the many things to take into consideration when creating a package, one of the most important things to remember is certainly the protection it offers to the product. It will be meaningless when a product packaging is so great and it will not be a consumer’s choice.

HOW TO MAKE THE PERFECT PACKAGING DESIGN:

Many research studies shows that the simplicity in packaging that make it sells. What people want, more than anything, is to get the information in a quick and simple way. It is possible to gain attention through elegant and eye catching packaging, but clear labeling should also be given higher importance.

Companies want people to buy their products – they do not want people to walk away and buy a competing product merely because the information can be accessed more quickly on their package.

WHAT CUSTOMERS WANT?

Other than customers also want authenticity and honesty. In other words, they want to know for a fact that the product that is labeled on the packaging is clearly the product that can be found inside. Companies should always ensure packaging should look trustworthy for customers to buy the product. It can also be achieved by making a packaging design with highest quality available for it.

Good packaging should also reflect the personality of the company. If a company is green and modern, then the packaging should be recyclable and innovative.

There is no denial of the fact that a logo plays a vital part when it comes to marketing, but the impact of a visually appealing package which has on customers cannot be compared to it. Customers want to associate a product with something positive, and the packaging design is often the first factor that comes to their mind.

 

Does Packaging Design Can Take Your Business To The Top?


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The world is surrounded by advertising and marketing. Most companies spend their lot of times and money on advertising. But you know, without a good attractive design or good concept people won’t observe any advertising. When you know about the designing, the way you are seeing the world will be different.

Small companies investing in advertising based on what they see and what they learn from that. They are rushing into the competitive world by spending more money on advertising rather than design. Yet, Advertising is not only enough to convey your business objective. Also Brand, Design, Services matters.

The following seems like easy concept but these are all so important rather than you think. Thanks  SherryBlue for sharing this on medium.

  1. The content writing on marketing materials, ads, and websites
  2. The font used in the logo along with design and colors
  3. Social media posts and information shared
  4. Presence and involvement within the community
  5. The outside of brick and mortar locations
  6. The inner décor of a business location
  7. The dress code of the employees
  8. The way the telephone is answered
  9. The morale of employees both while at and away from the business
  10. The involvement of the business in the industry or market
  11. Every detail, small and large, that is connected to the business and it’s perception by the public, community, consumer, employee, and competitors.

 

Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy. – Rand Fishkin (Moz founder).

Those words by Rand is true.  Respect and trust will increase the business growth beyond the expectation. Low prices is not matter with poor service. Moreover, Advertising on a product with unattractive design is pointless. If you want to be a top of your game, then you should primarily focus on your product packaging design.