Celebration packaging just not mean packaging of sweets, green gifts, firing of crackers for any type of occasions such as for Diwali, Marriage functions, Christmas and New Year and so on. The actual meaning of celebration packaging is that festival time offers for new or existing product launch with colorful and attractive Packaging Design.
If we consider a new textile product launch of a leading textile store in Tamil Nadu, they will launch a grandeur ad with some celebrity cast in it. They will hang-up flex design, radio jingles, print ad in order to attract the customers and make them buy the product.
Apart from the digital promotion, we must primarily concern about quality, price, discount offers and most importantly how well product packaging is there for a specific product.
In present consumer oriented market, the product packaging design is given highest priority and then to the product. It may range from mobile phones to purchase of jewelry, costumes, lipstick, perfume etc.
The product packaging design is one of the important and influencing factor of purchasing the product or brand. The colorful and attractive packaging design decides upon the sales of the product. The festival offers can be considered as important factor to provoke consumers to buy the product.
Apart from wholesale and retail market, the online shopping market plays a huge role in product packaging design. We tend to view the product clearly in online shopping websites. We chose vibrant and attractive packaging design that is made for any product available in online shopping websites. Apart from promotions of product and offers in online shopping, the way the product packaging design is projected and product type we intend to purchase it determines the choice of celebration packaging.