Creative packaging design is the art of turning imaginative ideas into reality. When imaginative ideas come into reality, of course, everyone will like it. This is the reason behind the success of famous Walt Disney. When the product has creative packaging, it makes the product to sell itself and make customers to love it at first sight.
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw
Let’s as go through some real Creative packaging, which enhance the products
This was the fantastic packaging design by Panasonic for stereo headphones to showcase the product unique sound quality. This product won Gold Design Lion award at 2010 for packaging design. We all judge the book by its cover. These note headphones design proves a well-designed packaging, can add an extra image to the product or even enhance the product.
2. Tylenol Care
Adding a personal touch to the product will have a big impact on the customer and bring loyal customer which change the business to the next level. The following design is the great example for having a personal touch on the product. Customers can easily pick the one they want just by reading the label. Also, this design indicates the pill (medicine) Structure. A Structure explains what it is? & label explains what kind it is. A simple and clear creative packaging will boost your sales into double.
6 rules for creative packaging design
- It should be intelligible
- It should be straightforward
- It should have shelf impact
- It should have extensibility
- It should be easy to operate
- It should have eye-catching design
Other than designing the creative packaging also involves in giving an offer as a package or more than one product in a bundle. Like, get one buy one offers/combo offers and % saving offers.
Creative is just like a mustard, a small amount of creative will have a big impact. The thoughts shared above will give you a clear guideline on how creative packaging design can increase Product Services or Sales?
Also read why do we need packaging?