Product packaging is an important aspect in branding of the product. The primary goal of food packaging design is to sell the product to customers from shops. The current scenario is that today market is consumer oriented and they have lot of choice to make when choosing a brand.
Packaging increases the brand value of a product. Food packaging must convey the exact value proposition of a product. Buyers need a good reason to buy any product or brand. Brand identity is important because it is strategic positioning of any brand.
FOOD SAFETY AND LOGISTICS
Food safety decides about the sales of a product from producer to consumer. Packaging style involves the risk of just not the safety of contents but also the transportation difficulties e.g., highly perishable semi solid and liquid foods such as pickles, non-veg food packets, fruits, juices with preservatives, fish. We must consider few important ways by which critical foods are packed and they are transported from manufacturing unit to market. The packaging style will decides about food being kept fresh and it can easily be transport from one location to other.
Shelf aesthetics plays a big role in packaging design. Some brands use high contrasting colors and wild fonts to catch the eye. Few of super market and hypermarket give more important to ambiance and equipped with air conditioner and ample car parking that makes customers to purchase in more comfortable way. The important aspect of the food packaging design is that how a product makes it sellable to consumers and differentiated from other products.
The packaging designers should know about what motivates their target audience! The target audience is the important factor in today market because they decide upon the existence of brand of any product which is available in market. There is a new evolution of online market such as Flipkart, Amazon, and Snapdeal… which has got huge number of target audience and they are big competitor for retail and wholesale market.
- It involves few important processes in packaging that influences the consumer to choose the brand frequently.
- Critical packaging design is so important one when consumers chose to buy a food product for their daily needs.
- Critical packaging design is an important aspect in packaging design because there are foods such as ready to eat, ready to cook, half cooked, marinated, frozen e.g.: chicken, prawns, readymade parotta and chapatti.
- It definitely involves a sensible packaging design that keeps the food product so fresh for a particular time period.
Packaging designers should be creative and sensible with packing designs, style, fonts and colors used particularly for critical foods. The packaging design and style are the key factor determines the choice and sales of the brand for any type of critical foods by consumers.