An effective Packaging Design is more important than a product quality to make Customers to buy the product at least once. To be simple and precise, there is too much product occupying space in retail stores nowadays.
CREATING ICONIC IMAGE:
Grabbing attention is just being so fast rather than expressing the complete essence of the brand. Fashionable and gloomy design will be good until the service the product exists in the market. The easy way to grab attention is to choose the color, typography and how Packaging Design is structured. The important way to stand out uniquely is to create a cohesive image that is recognizable.
If we consider some of the famous brands from different products such as Nike, Swoosh and Volkswagen V W. There are few attributes for each brand logo that defines not only the successful package design and but also complete success of the product. For e.g. the sharp defined lines of Volkswagen the solid, parallel lines of the German-engineered Volkswagen logo imply strength and reliability, the green and white stripes of Starbucks. These assets seem so basic but they reflect philosophies of the brand using them.
Emotion is the crux of all packaging design excluding the product quality. Regardless of what we’re buying, emotion can cause us to ignore any objections and make us urge to want this product. Some of the product which has got attractive packaging design with a stylish font and color that makes product to get a huge market and customers to buy it.
Effective Packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends. For many brands, product packaging is a reactive process. It is like a customer reacts to buy a particular product based on a packaging design. Good Packaging design is all about what works, examine why it works, and adapt their packaging to meet the same criteria, and while these brands may find some success with this strategy of constant pursuit.
They’re being reactive rather than proactive. They keep pace, but they don’t blaze trails. When it comes to creating effective packaging that stands out in the Consumer Market, brands need to analyze consumer trends, predict the needs of their markets, and apply them before the trends become the standard.
FEW TECHNIQUES OF SUCCESSFUL PACKAGING DESIGN:
- Targeted Marketing that focuses on needs of Young consumers.
- Shifts in Packaging sizes, including Micro-packaging, individual serving packages, and smaller products overall that cater to the Millennial preference for mobility as well as the speed and convenience required by consumers in urban areas.
- Obviously, consumer preferences for packaging is beginning to reflect this trend. Consumers increasingly seek products that offer convenience, speed and transport ability in these crowded urban centers.
- Packaging that prioritizes product healthfulness and natural attributes to align with the growing consumer desire to make health-conscious choices at the shelf.
With the increase of effectiveness in packaging, Brands have plenty of ways to meet the competition in market.