Latest Trends In Food Packaging Design

Food Packaging Design

There are lot of latest trends emerging in food packaging design. The food packaging design starts from a wafer biscuit to any type of snack food like pizza, burger and many more…

The latest and innovative trends in food packaging design are as follows

  • Simple, Bold and Clear Packaging Design
  • Bolder and Minimum designs
  • Narrative Type of Packaging design
  • Unique Packaging Design Printing Techniques
  • Social Friendly Design
  • Usage of Custom Lettering
  • Inspired from Vintage Packaging Design
  • Texture & Laser Sharp Cut Packaging Design

Simple, Bold & Clear Packaging Design:

The most important aspect of food packaging design is about making a simple, bold and clear packaging design. It can be made for any type of food product or brand that has a unique type of packaging design. The type of packaging design plays a major role in a successful of any food product or brand.

Bolder and Minimum Design:

In many of food packaging design, bold and minimalist design is used frequently to showcase and attract the consumers. This type of bold design will be best suitable for food packaging design rather than any other type of industry.

Narrative Type of Packaging design:

The narrative concept in food packaging design is one of the primary marketing and sales tool for any food product or brand. It’s like giving a complete detail of the food product before consumer chooses to buy it.

The other important latest trends about food packaging design are unique printing techniques, social friendly design, usage of custom lettering, inspired from vintage type of packaging design and texture and laser sharp packaging.

These latest trends in food packaging design have a great influence on consumers that they tend to choose it among other brands in the market.

 

How Packaging Design Can Help To Create A Winning Product

packaging design

Product packaging is an important factor in making any product or brand as a successful product in market. Consumers have a tendency to look at the product packaging and make respond to its design. The consumer may think once about satisfying their needs and it may influence their buying behavior.

The most important factor of winning product packaging is that behavioral economics which is an economical perception of any individual or a group purchase of a product like shopping with friends and family.

What is Behavioral Economics and Behavioral Finance:

Behavioral economics is about individual or group psychological behavior which is relating to the economic decision making of an individual or an organization. The behavioral economics is a main factor that influences consumer’s purchasing behavior in market and it can also decide the winning product by the frequency of buying it. It can be a new purchase of product or it can a be favorite product or brand of the consumer.

Behavioral finance which relates to associate behavioral and cognitive psychological theory with typical economics and finance of consumers or an organization in order to  provide explanations for why consumers tend to make insane financial or purchasing decisions.

When it comes to consumer’s point of view, they tend to think about purchasing a product can be highly benefit for them. It’s basically a human cognition and behavior that consumers play a highly important role in today’s market. The prosumers or manufactures should be able to analyze the consumer’s needs based on type of product and the packaging design made for it.

By this way, any product or brand can be easy made as a winning product based on the packaging design made for it and thereby doing complete analysis and updating consumer’s needs based on the behavior economics and purchasing behavior of an individual or organization.

Packaging News, Trends And Innovation

Product packaging design

The term packaging refers to technology of wrapping or protecting products for distribution, storage, sales and use of it. It can also be described as the process of designing, evaluating and producing packages.

There are five innovations and trends in packaging

  • Consistent spending in packaging
  • Ethical brands
  • Eco friendly packaging
  • Trendy packaging
  • Natural green labels

Consistent spending in packaging:

The latest smart technology has innovative payments methods for online shopping. People started to enjoy extremely quick and seamless transactions. The famous brands need to follow this trend in order to easily use the packaging for consumers. The packaging should be consumer oriented in order to continuous existence in market.

Ethical brands:

Ethical packaging for any product or brand is highly important based on customer needs and trading of products. The ethical brands should have the details and date of manufacture of the product or brand which makes consumers ease to buy it.

Eco friendly packaging:

The awareness about environment pollution is very high among consumers. The consumers are expecting an environment friendly packaging in products or brands they purchase it in market. They just need a packaging that solves the problem rather than creating it.

Trendy packaging:

The trendy packaging is one of the vital factor for the marketing and sales of any product or brand. It can be used for making an strong impression among target audience such as young consumers. The trendy packaging will be more applied in food and drink packaging.

Natural green labels:

The consumer of present generation is so engaged and demanding to natural looking labels in a remarkable way than to attractive artificial designs. They chose simple packaging design along with the quality of product or brand they chose to buy it and less concern about the price of the product or brand.

These are the five most important innovations and trends in packaging design for consumer oriented market. These steps will be really helpful to make product or brand to market it in an effective manner.

Why We Choose Celebration Packaging?

Packaging Design

Celebration packaging just not mean packaging of sweets, green gifts, firing of crackers for any type of occasions such as for Diwali, Marriage functions, Christmas and New Year and so on. The actual meaning of celebration packaging is that festival time offers for new or existing product launch with colorful and attractive Packaging Design.

If we consider a new textile product launch of a leading textile store in Tamil Nadu, they will launch a grandeur ad with some celebrity cast in it. They will hang-up flex design, radio jingles, print ad in order to attract the customers and make them buy the product.

Apart from the digital promotion, we must primarily concern about quality, price, discount offers and most importantly how well product packaging is there for a specific product.

In present consumer oriented market, the product packaging design is given highest priority and then to the product. It may range from mobile phones to purchase of jewelry, costumes, lipstick, perfume etc.

The product packaging design is one of the important and influencing factor of purchasing the product or brand. The colorful and attractive packaging design decides upon the sales of the product. The festival offers can be considered as important factor to provoke consumers to buy the product.

Apart from wholesale and retail market, the online shopping market plays a huge role in product packaging design. We tend to view the product clearly in online shopping websites. We chose vibrant and attractive packaging design that is made for any product available in online shopping websites. Apart from promotions of product and offers in online shopping, the way the product packaging design is projected and product type we intend to purchase it determines the choice of celebration packaging.

 

Packaging Designs That Teens Won’t Ignore To Buy It

Packaging Design

The packaging design for teens involves a unique and finely crafted style in order to attract teen group of customers. They like to be fashion icon and stay updated about the changing trends in consumer market. The packaging design for any brand or product should be like that the young consumers to make them compel to buy it. There are three important steps involved in making good packaging design that teens won’t ignore are as follows

Packaging design for stores rather than for online shopping:

There is general perception about teenagers that they spend most of the time looking at any type of digital and smart devices. They will also buy a product through online shopping. It’s actually a wrong idea. If you need to market your product to teen consumers, you must know about that they tend to purchase a product in retail outlets than online shopping.

It means that young consumer’s package design has to be made for display case in stores rather than for online shopping sites. The packaging needs to be checked in order to attract the young consumer.

Visual appealing is more important:

Teenagers have an impulsive shopping behavior and they always look for trendy color combinations and textures which are so attractive and visually appealing to them. The young consumer believes that identity is based upon personal sense of style. The designing of packaging design for teenagers should be attractive and should be updated with fashion trends. The young consumer always tends to choose great packaging design among the packaging available in stores. It is essential that the packaging design for teens must be complimentary than other packaging.

Keep teenager entertained:

Teenagers need physical purchasing experience which is equal to colorful visual excitement when buying a product through online shopping sites. We must always remember that it is not about selling a product; it’s about selling an entire life style. Young consumers are steady and change frequently in terms of brand loyalty, so it is important to give needed effort to make them buy the product or brand.

These are the various ways to design an eye catchy and attractive package which teens won’t ignore it to buy the product or brand. The packaging design for any product or brand that is targeted to teen or young consumers should be attractive and should be trendy in consumer market.

 

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Humanizing Your Brand

 

packaging design

The existence of any brand or product will depend upon the eye catchy packaging design and way it is projected in consumer market. The attractive packaging design makes the product or brand sell able apart from the quality of it.

The larger brands or existing brands will struggle to survive in consumer market. The strong establishment of humanity within a brand is known as humanizing a brand.There are lot of steps involved in humanizing the brand which involves some important psychological strategies.

Imagine your brand as a fictional character:

A brand needs a human voice and personality, but it is really hard to connect those qualities to a logo, brand or a corporate name. The better way is to assign them to actual personal framework. If we want to think brand as a fictional character, we can imagine it as our favorite fictional character which has a source from reading book or watching a film. We can also imagine about name, dress and favorite food of the fictional character.

The most important psychological strategy involved in humanizing the brand is that to engage in conversations to increase the rationality, knowledge and awareness about the brand. The most important advantage of engaging in conversations is to gain different dimensions and perspective about the brand.

Be funny:

The most ease method of creating human emotion, reaction and association with a brand is to have fun. If a brand is so funny, carefree and humorous it can be more related to consumers. Humanizing a brand involves brand campaign to create awareness and thereby enhancing brand identity and image.

Using personal brands in conjunction with corporate brand:

The exclusive brands can be used instead of corporate brands because brands such as cosmetics, food  products  and costumes can easily associate with consumers than a complex corporate brand. To be simple, the brand that is well related to consumer’s life can be a successful brand than others.

The quality of packaging design is the most influencing factor in terms of making a brand more humanizing than others. It determines the existence and creating humanizing a brand in consumer market.

Humanizing the brand simply involves that a brand can be a part of consumer’s life. It can be used for their personal lifestyle thereby creating an important identity of their life.

 

 

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Ways to Create Effective Brand Messaging

Brand messaging in Packaging design is used to interact with customers and to help them understand a firm’s value and what it values. Brand message is what defines your brand; you have experienced the positive results of effective brand messaging. Your brand messaging in packaging design may include creating a catchy logo or writing an effective brand slogan.

A strategy that is related to your brand’s message is as follows are

  • Increasing business transparency among the right audience.
  • Increasing leadership thoughts among industrial experts.
  • Strengthen your leading generation.

Customer Perspective:

The initial process is about brand really needs to get into customer’s head. The other steps involves is to interview customers, survey and pay attention on social media and to follow them in malls. If we starts to think about what our customers values and must keep track of things which you hears repeatedly from them.

The important way to make product packaging so attractive and sell able just not by catchy packaging pouch design, it can also be achieved by proposing or creating an effective slogan or punch line that makes consumers to think and purchase any product.

 Packaging Design

Internal Perspective:

The important aspects of true brand message are

  • Uniqueness in product or services
  • Creating brand value
  • Communicating with organization people
  • Founders vision
  • Unique manufacturing process
  • Increasing marketing sales

 Marketing Perspective:

A brand with unique stand out will have its own position…we need to look at the taglines of brand…In order to get a highest market value in a product. Apart from the taglines, the main marketing point of any brand or a product is that the quality of the product and the brand image and identity that has been created in the minds of consumers.

Consumers must feel like when they go for market, they must choose any brand or product in a continuous manner just like using any brand for more than a time by just product or brand packaging. Brand packaging is an inducing factor apart from the quality, quantity and pricing of the brand or product.

Brand messaging in packaging design is an important factor in making any product or a brand which is more popular among customers. They must reflect the product’s or brand identity and the company which is manufacturing the product or brand.

In order to intensify the effective brand message, there are few factors to be considered which as follows:

  • Product and news announcements
  • Special case study analysis such as surveys and data-driven studies
  • Competitive Analysis looking at the PR strategy, tactics and results in your industry.

 

Creating Remarkable Brand Messaging:

We can create remarkable brand messaging in packaging design by giving most attractive and unique caption or slogans. We must give highest priority to consumers because they are the ultimate decision makers of the existence and lifetime of the brand in the market.

These are simple ways to make effective brand messaging in packaging design to stand out the competition and to make our brand as most favorite brand among consumers.

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How Can We Reach Senior Shoppers With Packaging Design?

The Prosumers and Retailers who want to engage the Senior Shoppers in the consumer market must understand their priorities and how they differ from their young consumers.

When marketers create and develop strategies, they often target the highly-desirable young population. Instead, good brands can make a different approach to their marketing strategy by reaching out to a less attractive but highly profitable market is to reach seniors shoppers.

 Packaging design

Senior Shoppers (as aged 60+) may not seem like a paying audience, but shouldn’t underestimate the impact of seniors on the consumer market. The marketers who want to reach these older consumers need to examine their motivations and understand what sets them apart from their younger counterparts.

MOTIVATION OF SENIOR SHOPPERS:

Young Consumers spending habit is influenced by several needs such as the need for connectivity, a hunger for new experiences, the social integration and digital integrations. When we compare this with senior shopper habits, they frequently chose wider range of products, shows brand loyalty, chose simplicity to purchase it in small shops near to their home rather than a super market.

BRAND LOYALTY:

Senior Shoppers tend to exhibit brand loyalty than young consumers. They prefer to use a single brand for a long time. Packaging for Senior Shoppers should be consistent for over a long time.

SIMPLE PACKAGING DESIGN:

Senior Shoppers show less interest in glossy attractive labels and to complex products than young ones…seniors prefer simple packaging design. It should not overload the label with information, and don’t bother innovating smart packaging styles that would look better because they won’t respond to it.

EASY PACKAGING FOR SENIOR SHOPPERS:

Packaging for Seniors should be easy to hold, easy to open, and easy to close considering the physical disabilities of senior shoppers must be taken into account .Keep the label text clear and use large font.

WAYS TO REACH SENIOR SHOPPERS:

Packaging for Senior Shoppers doesn’t have to be different just like other consumer oriented markets. Brands which are focused on sales of target consumers like senior Shoppers should ensure that the product should fulfill the needs of the Senior Shoppers.

 

 

Why Packaging Design Is So Important?

 

IMPORTANCE OF PACKAGING DESIGN:

Packaging design has played a big role in recent years and companies concerns about good packaging which increases sales of the product. The packaging of any product is consumer’s first point of contact and a smart package will make anyone to try the unknown product. There are many factors involved in designing the package because the design has to be worked out well in market. It has to protect what’s inside. It has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products.

People are visual creatures by nature. The difference between good company and bad company is that they know to attract customers with good packaging design. An attractive logo will play a big role in product marketing.

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Brand’s personality can be conveyed through color, fonts, and textures. Good design uses these elements to convey a brand’s story. Great design stands for the shape of the package, make it stand out with a unique silhouette.

WHY IT IS SO IMPORTANT?

Customers are drawn, more than anything, to products that look good. The packaging design should be and well designed to attract potential customers instead of a product which is poorly designed. This is the importance of packaging design. The key part in marketing a product and ensuring it sells. It also involves the associating of a brand to a color or font. Customers, who are attracted to the package, will remember it rather than the product.

PACKAGING DESIGN: WHERE IT BEGINS:

A good design should always reflect the product and the creativity and personality of the company. There are more elements to packaging design rather than packaging looks appealing. There is a whole science behind the shape of the packaging and the materials used in it. For example, of the many things to take into consideration when creating a package, one of the most important things to remember is certainly the protection it offers to the product. It will be meaningless when a product packaging is so great and it will not be a consumer’s choice.

HOW TO MAKE THE PERFECT PACKAGING DESIGN:

Many research studies shows that the simplicity in packaging that make it sells. What people want, more than anything, is to get the information in a quick and simple way. It is possible to gain attention through elegant and eye catching packaging, but clear labeling should also be given higher importance.

Companies want people to buy their products – they do not want people to walk away and buy a competing product merely because the information can be accessed more quickly on their package.

WHAT CUSTOMERS WANT?

Other than customers also want authenticity and honesty. In other words, they want to know for a fact that the product that is labeled on the packaging is clearly the product that can be found inside. Companies should always ensure packaging should look trustworthy for customers to buy the product. It can also be achieved by making a packaging design with highest quality available for it.

Good packaging should also reflect the personality of the company. If a company is green and modern, then the packaging should be recyclable and innovative.

There is no denial of the fact that a logo plays a vital part when it comes to marketing, but the impact of a visually appealing package which has on customers cannot be compared to it. Customers want to associate a product with something positive, and the packaging design is often the first factor that comes to their mind.

 

A SUCCESSFUL PACKAGING DESIGN, WHAT TO INCLUDE?

An effective Packaging Design is more important than a product quality to make Customers to buy the product at least once. To be simple and precise, there is too much product occupying space in retail stores nowadays.

Packaging Pouches

CREATING ICONIC IMAGE:

Grabbing attention is just being so fast rather than expressing the complete essence of the brand. Fashionable and gloomy design will be good until the service the product exists in the market. The easy way to grab attention is to choose the color, typography and how Packaging Design is structured. The important way to stand out uniquely is to create a cohesive image that is recognizable.

If we consider some of the famous brands from different products such as Nike, Swoosh and Volkswagen V WThere are few attributes for each brand logo that defines not only the successful package design and but also complete success of the product. For e.g. the sharp defined lines of Volkswagen the solid, parallel lines of the German-engineered Volkswagen logo imply strength and reliability, the green and white stripes of Starbucks. These assets seem so basic but they reflect philosophies of the brand using them.

TRIGGER EMOTIONS:

Emotion is the crux of all packaging design excluding the product quality. Regardless of what we’re buying, emotion can cause us to ignore any objections and make us urge to want this product. Some of the product which has got attractive packaging design with a stylish font and color that makes product to get a huge market and customers to buy it.

HEART-SMART CONSUMERS:

Effective Packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends. For many brands, product packaging is a reactive process. It is like a customer reacts to buy a particular product based on a packaging design. Good Packaging design is all about what works, examine why it works, and adapt their packaging to meet the same criteria, and while these brands may find some success with this strategy of constant pursuit.

Why?

They’re being reactive rather than proactiveThey keep pace, but they don’t blaze trails. When it comes to creating effective packaging that stands out in the Consumer Market, brands need to analyze consumer trends, predict the needs of their markets, and apply them before the trends become the standard.

FEW TECHNIQUES OF SUCCESSFUL PACKAGING DESIGN:

  • Targeted Marketing that focuses on needs of Young consumers.
  • Shifts in Packaging sizes, including Micro-packaging, individual serving packages, and smaller products overall that cater to the Millennial preference for mobility as well as the speed and convenience required by consumers in urban areas.
  • Obviously, consumer preferences for packaging is beginning to reflect this trend. Consumers increasingly seek products that offer convenience, speed and transport ability in these crowded urban centers.
  • Packaging that prioritizes product healthfulness and natural attributes to align with the growing consumer desire to make health-conscious choices at the shelf.

With the increase of effectiveness in packaging, Brands have plenty of ways to meet the competition in market.