Private Brands Rely On Strong Design For Success

packaging design

 

Do you know the terrific mantra to be followed by the corporate persons in the FMCG sector? “Strong Packages makes the strong Impression”.

Here, the word ‘Strong” refers to content, color, appearance, dimension and stylishness. That’s why, Businesses are investing lot of money in packaging than the product itself. Kindly, recall the popular brands and its packaging designs in the market place.

Getting the best product name is the first step in moving your product towards audience. Fixing the best branded name and color considers as the two eyes when it comes to the world of consumerism. Since, the package cover is the first thing get noticed by the consumers, it must be attractively packaged.

The brand name should be simple and sound well as it easily catches the mind of consumers. Actually, brand name is the complete characterization of your business product. Despite the business brand, the product name should sound funny to hold the audience everlasting attention. Naming plays a very important role in reaching your audience.

Creating the attractive packaging design is the next step in the branding process. One must design the product package according to the name that’s the colors. Increased sale of the product is the result of Catchy name and design for your package beside the service essence.

Its not important that how healthy your product is. Your brand name and packaged design should be healthy and  becomes more successful.

 

Blending Design With Brand Strategy

packaging design

 

It’s absolutely true that a right strategy brings good design especially packaging design, logo etc. Actually, planning is mandatory when it comes to get the job done. Delivering fine-tuned packaging design is not exceptional in doing proper planning that is strategy. Creating customized packaging design is an art. Learn the art to be successful in crowded marketplace. Converting shoppers to buyers is not a simple thing. But, you are able to quickly convert this simple thing to smarter thing if you does step by step process. Applying step by step approach to learn the branding is an interesting thing.

Creating and delivering attractive story concept act as the first step in doing the brand strategy. One must create and tell the story in the small packaging itself. Creating the brand story is differed from executing the packaging story. Kindly, spend lot of time in creating creative story for your product. Some people may be good in delivering awesome story concept. Some people may be good in delivering awesome design. Beat packaging design is the combination of best story concept & design. Design plays an important part in sculpting good brand. Utilize up-to-date tools to visualize your story.

A good brand strategy bring the best brand output. Brand strategy is the team process. Discuss with your team clearly. Then, execute the created concept. Cultivate success in the retail market space. Creating good brand image for your product is not important. It’s important to maintain your brand image with related tools. For maintenance of your brand image, one needs to deliver awesome branding design. In the digital world, you have many options in better knowing the details in improving a brand image.

 

 

 

Three Ways To Make Your Perfect Package

packaging design

 

One needs to understand that ‘Giving aesthetic taste to your product package is more than the taste itself’. Definitely, offering beautifulness is not important to your product. It’s important that you must give authenticate beauty. The term ‘authenticate beauty’ refers to originality, honesty and design should depict your product. In the world of consumerism, fate of the products depends on factors like Impressiveness, color tone, content and finally cost. Your product in store must have good packaging design with reasonable price to become successful. Let see the top most points for better packaging design.

 

Shelf impressiveness

The creating design must blend with the characteristic of shelf impressiveness to reach the audience. Mind that your packaged product is available to sale with hundreds of packages in grocery shelves. The package design should beat your competitors’ packages to cultivate profit.  Output design must be vibrating and beatable. Research the color tone, product related designs and content in the related areas. Fix in your branded mind that you are going to create not a beautiful packaging but most pitch-able packaging design to be placed in market stores.

Originality

The term refers to depicting the food product originally in outer most packaging design. Design shouldn’t speak lesser as well as speaking more about the product. Audience don’t care about product which blends with non-pitch-able or overloaded designs. Sculpting the product design requires smart work combines with hard work. Your attitude towards the packaging design must be in right direction to avail the best output result.

Reasonable price

Cost determines the major part next to designing the package. For this, you should do the market research. This results in fixing the product prices. Fixing the cost plays a major part in branding. Branding requires pitch able mind.

 

 

Packaging Design that Attracts Kids

Packaging design

The packaging design is an important factor for any product or brand to make a unique standout in consumer market. If the kids are to be main consumer, then the design should be innovative and trendy. The important factors which influences the design that attracts kids are as follows

Few important factors such as like

  • Product or Brand Loyalty
  • Kid’s Connection to brand or product
  • Color focused
  • Unique packaging design
  • Icon Creation

Product or brand loyalty:

The product or brand loyalty is based upon the children making it a regular consumer for any product or brand.

Kid’s connection to brand or product:

The children should get connected easily to the product or brand so that they tend to choose the particular product every time they tend to buy it.

Color focused:

The kids always chose their product based on the color used in the product or brand. The most attractive colors are the first choice of kids apart from the quality, type or quantity of the product or brand.

Unique & Funky Packaging Design:

The unique packaging design which is so funky and the color used in the packaging design plays a major role in attracting the kids in a short span of time.

Icon Creation:

The icon creation in the packaging design is a main attracting tool for kids. The kids can easily identity the product or brand through the icon created in the packaging design.

The kids are also important influencing consumers that determines any product or brand longer lifetime in consumer market. These are the various important factors of packaging design that attracts kids.

Ways To Make Your Product Stand Out Through Packaging Design

Packaging design

There are various ways to make product stand out through packaging design. The important ways are

  • Take a Store Tour
  • Get Inspired
  • Different perspective about Product Packaging
  • Consumer interaction with Product packaging
  • Designer’s unique artwork in Product Packaging

Take a Store Tour:

Generally, we would like to make store tour just to know about availability of products in consumer market. It’s just to know about the way the products are projected in market through packaging design and how long a product can stand out through innovative and trendy packaging design.

Get Inspired:

Inspiring from various sources is the way to make most attractive packaging design. The inspiration to make product stand out is most important element to make any product or brand to make a unique stand out in consumer market.

Different Perspective about Product Packaging:

The different perspective about product packaging is an important element of making any product or brand to make it as a most successful product or brand among consumers.

Consumer’s Interaction with Product Packaging:

The consumer’s interaction with the product packaging is a significant factor in making any product or brand a unique standout in consumer’s market.

Designer’s Unique Artwork in Product Packaging:

The designer’s unique artwork in creating an innovative and trendy packaging design helps the product or brand to make unique stand out.

These are five important ways in making trendy and innovative packaging design and thereby making a product or brand a unique product standout.

 

How Packaging Design Can Help To Create A Winning Product

packaging design

Product packaging is an important factor in making any product or brand as a successful product in market. Consumers have a tendency to look at the product packaging and make respond to its design. The consumer may think once about satisfying their needs and it may influence their buying behavior.

The most important factor of winning product packaging is that behavioral economics which is an economical perception of any individual or a group purchase of a product like shopping with friends and family.

What is Behavioral Economics and Behavioral Finance:

Behavioral economics is about individual or group psychological behavior which is relating to the economic decision making of an individual or an organization. The behavioral economics is a main factor that influences consumer’s purchasing behavior in market and it can also decide the winning product by the frequency of buying it. It can be a new purchase of product or it can a be favorite product or brand of the consumer.

Behavioral finance which relates to associate behavioral and cognitive psychological theory with typical economics and finance of consumers or an organization in order to  provide explanations for why consumers tend to make insane financial or purchasing decisions.

When it comes to consumer’s point of view, they tend to think about purchasing a product can be highly benefit for them. It’s basically a human cognition and behavior that consumers play a highly important role in today’s market. The prosumers or manufactures should be able to analyze the consumer’s needs based on type of product and the packaging design made for it.

By this way, any product or brand can be easy made as a winning product based on the packaging design made for it and thereby doing complete analysis and updating consumer’s needs based on the behavior economics and purchasing behavior of an individual or organization.

Ways to Create Effective Brand Messaging

Brand messaging in Packaging design is used to interact with customers and to help them understand a firm’s value and what it values. Brand message is what defines your brand; you have experienced the positive results of effective brand messaging. Your brand messaging in packaging design may include creating a catchy logo or writing an effective brand slogan.

A strategy that is related to your brand’s message is as follows are

  • Increasing business transparency among the right audience.
  • Increasing leadership thoughts among industrial experts.
  • Strengthen your leading generation.

Customer Perspective:

The initial process is about brand really needs to get into customer’s head. The other steps involves is to interview customers, survey and pay attention on social media and to follow them in malls. If we starts to think about what our customers values and must keep track of things which you hears repeatedly from them.

The important way to make product packaging so attractive and sell able just not by catchy packaging pouch design, it can also be achieved by proposing or creating an effective slogan or punch line that makes consumers to think and purchase any product.

 Packaging Design

Internal Perspective:

The important aspects of true brand message are

  • Uniqueness in product or services
  • Creating brand value
  • Communicating with organization people
  • Founders vision
  • Unique manufacturing process
  • Increasing marketing sales

 Marketing Perspective:

A brand with unique stand out will have its own position…we need to look at the taglines of brand…In order to get a highest market value in a product. Apart from the taglines, the main marketing point of any brand or a product is that the quality of the product and the brand image and identity that has been created in the minds of consumers.

Consumers must feel like when they go for market, they must choose any brand or product in a continuous manner just like using any brand for more than a time by just product or brand packaging. Brand packaging is an inducing factor apart from the quality, quantity and pricing of the brand or product.

Brand messaging in packaging design is an important factor in making any product or a brand which is more popular among customers. They must reflect the product’s or brand identity and the company which is manufacturing the product or brand.

In order to intensify the effective brand message, there are few factors to be considered which as follows:

  • Product and news announcements
  • Special case study analysis such as surveys and data-driven studies
  • Competitive Analysis looking at the PR strategy, tactics and results in your industry.

 

Creating Remarkable Brand Messaging:

We can create remarkable brand messaging in packaging design by giving most attractive and unique caption or slogans. We must give highest priority to consumers because they are the ultimate decision makers of the existence and lifetime of the brand in the market.

These are simple ways to make effective brand messaging in packaging design to stand out the competition and to make our brand as most favorite brand among consumers.

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Psychological Strategies Involved In High-Impact Packaging Design

The purchasing decision of consumers is highly influenced by many psychological variables that package designers need to give lot of attention. Are we taking enough time to view a product before buying it??

For most of us, we are not taking enough time to see it. We tend to form easy judgments on each product based on various psychological variables that acts as an influencing factor without our self-consciousness.  These psychological factors are the primary motivation of purchasing behavior and must be understood that brands that want to push their packaging design.

BRAND’S EXPOSURE:

Brands can express huge things by taking a minimum approach to their package design. We haven’t tried to see the packaging design label for more than five seconds.

Leading brands don’t need to approach customers with over information; they specially utilize simple, minimal designs to express their confidence and authority. Popular brands don’t need pleasing strategies to make a strong impression among consumers.

INFLUENCE OF COLOR PSYCHOLOGY:

Color has most powerful psychological impact on people’s behavior and decisions, and this knowledge can be conceived by all designers and marketers. Color can often be the most important reason why someone purchases a product.

The various attributes of colors which highly influences product preferences based on choice of consumers.

Red color creates a sense of urgency, good for clearance sales.

Blue color associated with peace, water, tranquility, and reliability.

Green color associates with health, tranquility, power, and nature.

Purple color associated with royalty, wisdom, and respect

Orange & Yellow color is cheerful colors that promote optimism. It is used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black color associated with authority, power, stability, and strength. It is considered as a symbol of intelligence

Grey color symbolizes feelings of practicality, old age and solidarity.

White color associated with feelings of purity, cleanliness and safety.  It can be used to project neutrality or absence of color.

Packaging Design

APPLYING THE PRINCIPLES OF PSYCHOLOGY

Marketers have high level of concentration on various psychological attributes to improve the impact of design and give their brands a unique way to market it. Few colors evoke an immediate feeling, such as red stands for feelings of love or anger and blue is associated with trust and calmness.

The four important Psychological Strategies with regard to packaging design and color psychology are

  • DESIGNING FOR GLOBAL APPEAL
  •  INSTINCTIVE AND RATIONAL
  •  VIRTUAL REALITY
  •  BRAND RECOGNITION

SELLING TO RIGHT TARGET AUDIENCE:

Companies must identify the targeted consumer markets who give high priority to products and lining the package designs around their preferences. Many Prosumers and marketers make the mistake of trying to reach as many people as possible through ordinary package designs that the average level customer is gets familiarity and can also be misguided. If we try to appeal to everyone means that you can’t be unique with your design and strategy.

CONVEYING RIGHT MESSAGE

Every decision made in Packaging design, starting from type of material used to shaping of the packaging, copy on the label influences consumers in many ways. Good brands understand all the impacts of packaging designs that has originated in the minds of customers. The best outcome comes from designs which are meant for the preferences of the target market alongside the Unique Value Proposition that each product offers. This type of brands strongly creates high-impact psychological package design among consumers that has long lifetime in market.

A SUCCESSFUL PACKAGING DESIGN, WHAT TO INCLUDE?

An effective Packaging Design is more important than a product quality to make Customers to buy the product at least once. To be simple and precise, there is too much product occupying space in retail stores nowadays.

Packaging Pouches

CREATING ICONIC IMAGE:

Grabbing attention is just being so fast rather than expressing the complete essence of the brand. Fashionable and gloomy design will be good until the service the product exists in the market. The easy way to grab attention is to choose the color, typography and how Packaging Design is structured. The important way to stand out uniquely is to create a cohesive image that is recognizable.

If we consider some of the famous brands from different products such as Nike, Swoosh and Volkswagen V WThere are few attributes for each brand logo that defines not only the successful package design and but also complete success of the product. For e.g. the sharp defined lines of Volkswagen the solid, parallel lines of the German-engineered Volkswagen logo imply strength and reliability, the green and white stripes of Starbucks. These assets seem so basic but they reflect philosophies of the brand using them.

TRIGGER EMOTIONS:

Emotion is the crux of all packaging design excluding the product quality. Regardless of what we’re buying, emotion can cause us to ignore any objections and make us urge to want this product. Some of the product which has got attractive packaging design with a stylish font and color that makes product to get a huge market and customers to buy it.

HEART-SMART CONSUMERS:

Effective Packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends. For many brands, product packaging is a reactive process. It is like a customer reacts to buy a particular product based on a packaging design. Good Packaging design is all about what works, examine why it works, and adapt their packaging to meet the same criteria, and while these brands may find some success with this strategy of constant pursuit.

Why?

They’re being reactive rather than proactiveThey keep pace, but they don’t blaze trails. When it comes to creating effective packaging that stands out in the Consumer Market, brands need to analyze consumer trends, predict the needs of their markets, and apply them before the trends become the standard.

FEW TECHNIQUES OF SUCCESSFUL PACKAGING DESIGN:

  • Targeted Marketing that focuses on needs of Young consumers.
  • Shifts in Packaging sizes, including Micro-packaging, individual serving packages, and smaller products overall that cater to the Millennial preference for mobility as well as the speed and convenience required by consumers in urban areas.
  • Obviously, consumer preferences for packaging is beginning to reflect this trend. Consumers increasingly seek products that offer convenience, speed and transport ability in these crowded urban centers.
  • Packaging that prioritizes product healthfulness and natural attributes to align with the growing consumer desire to make health-conscious choices at the shelf.

With the increase of effectiveness in packaging, Brands have plenty of ways to meet the competition in market.

Critical Food Package Design With Recommendations

Product packaging is an important aspect in branding of the product. The primary goal of food packaging design is to sell the product to customers from shops. The current scenario is that today market is consumer oriented and they have lot of choice to make when choosing a brand.

Critical Food Packaging Design Recommendations

 

BRANDING IDENTITY

Packaging increases the brand value of a product. Food packaging must convey the exact value proposition of a product. Buyers need a good reason to buy any product or brand. Brand identity is important because it is strategic positioning of any brand.

FOOD SAFETY AND LOGISTICS

Food safety decides about the sales of a product from producer to consumer. Packaging style involves the risk of just not the safety of contents but also the transportation difficulties e.g., highly perishable semi solid and liquid foods such as pickles, non-veg food packets, fruits, juices with preservatives, fish. We must consider few important ways by which critical foods are packed and they are transported from manufacturing unit to market. The packaging style will decides about food being kept fresh and it can easily be transport from one location to other.

SHELF AESTHETICS

Shelf aesthetics plays a big role in packaging design. Some brands use high contrasting colors and wild fonts to catch the eye. Few of super market and hypermarket give more important to ambiance and equipped with air conditioner and ample car parking that makes customers to purchase in more comfortable way. The important aspect of the food packaging design is that how a product makes it sellable to consumers and differentiated from other products.

TARGET AUDIENCE

The packaging designers should know about what motivates their target audience! The target audience is the important factor in today market because they decide upon the existence of brand of any product which is available in market. There is a new evolution of online market such as Flipkart, Amazon, and Snapdeal… which has got huge number of target audience and they are big competitor for retail and wholesale market.

RECOMMENDATIONS

  • It involves few important processes in packaging that influences the consumer to choose the brand frequently.
  • Critical packaging design is so important one when consumers chose to buy a food product for their daily needs.
  • Critical packaging design is an important aspect in packaging design because there are foods such as ready to eat, ready to cook, half cooked, marinated, frozen e.g.: chicken, prawns, readymade parotta and chapatti.
  • It definitely involves a sensible packaging design that keeps the food product so fresh for a particular time period.

Packaging designers should be creative and sensible with packing designs, style, fonts and colors used particularly for critical foods. The packaging design and style are the key factor determines the choice and sales of the brand for any type of critical foods by consumers.