Packaging Design that Attracts Kids

Packaging design

The packaging design is an important factor for any product or brand to make a unique standout in consumer market. If the kids are to be main consumer, then the packaging design should be innovative and trendy. The important factors which influences the packaging design that attracts kids are as follows

The packaging design that attracts kids are decided by few important factors such as like

  • Product or Brand Loyalty
  • Kid’s Connection to brand or product
  • Color focused
  • Unique packaging design
  • Icon Creation

Product or brand loyalty:

The product or brand loyalty is based upon the children making it a regular consumer for any product or brand.

Kid’s connection to brand or product:

The children should get connected easily to the product or brand so that they tend to choose the particular product every time they tend to buy it.

Color focused:

The kids always chose their product based on the color used in the product or brand. The most attractive colors are the first choice of kids apart from the quality, type or quantity of the product or brand.

Unique & Funky Packaging Design:

The unique packaging design which is so funky and the color used in the packaging design plays a major role in attracting the kids in a short span of time.

Icon Creation:

The icon creation in the packaging design is a main attracting tool for kids. The kids can easily identity the product or brand through the icon created in the packaging design.

The kids are also important influencing consumers that determines any product or brand longer lifetime in consumer market. These are the various important factors of packaging design that attracts kids.

Ways To Make Your Product Stand Out Through Packaging Design

Packaging design

There are various ways to make product stand out through packaging design. The important ways are

  • Take a Store Tour
  • Get Inspired
  • Different perspective about Product Packaging
  • Consumer interaction with Product packaging
  • Designer’s unique artwork in Product Packaging

Take a Store Tour:

Generally, we would like to make store tour just to know about availability of products in consumer market. It’s just to know about the way the products are projected in market through packaging design and how long a product can stand out through innovative and trendy packaging design.

Get Inspired:

Inspiring from various sources is the way to make most attractive packaging design. The inspiration to make product stand out is most important element to make any product or brand to make a unique stand out in consumer market.

Different Perspective about Product Packaging:

The different perspective about product packaging is an important element of making any product or brand to make it as a most successful product or brand among consumers.

Consumer’s Interaction with Product Packaging:

The consumer’s interaction with the product packaging is a significant factor in making any product or brand a unique standout in consumer’s market.

Designer’s Unique Artwork in Product Packaging:

The designer’s unique artwork in creating an innovative and trendy packaging design helps the product or brand to make unique stand out.

These are five important ways in making trendy and innovative packaging design and thereby making a product or brand a unique product standout.

 

Critical Factors That Need Packaging To Win The Market Shelves

We tend to choose any brand or product in any type of market such as super market, hypermarket or nearby shops. We will look at market shelves to know about product existence of our favorite brand or product. Our modern stores have an eye catchy packaging design. Its the consumer’s choice to choose among the brands available in today’s market.

There are three factors that are to be considered when product or brand packaging needs to win market shelves.

Product Visibility

The product or brand visibility is so vital and significant factor for both most popular brand or as a debut product. The main aspect of product packaging is to be consumer’s first choice whether it can be a favorite brand or a new alternative product. We can’t maintain a standard size in order to increase product visibility in consumer market.Packaging design

Product Existence

Successful product advertising involves two major factors such as brand recognition and product existence. It’s one of the key factors to draw consumer to buy any brand or product. It’s also important that consumer must choose any brand or product among lot of brands available in market based on packaging design.

Product Resonance

If we have to make an emotional connection with consumers, it should be leading in marketer’s priority list. The best way to pull customers to shelves is to create eye catching design. Every consumer is different from one other and has unique taste and shopping tendencies. Many brands often test their products new versions in order to know the consumers choice.

These are the three important factors that need to be considered when product or brand packaging that needs to win in consumer market shelves.

Need Packaging Design                                                   Visit Our Recent Works

 

 

Five Important Techniques About Effective Packaging Design

The difference between good & bad product is decided by effective Packaging design. The most attractive and effective packaging design is the key to product engagement and sales, while unattractive packaging is the key to having your product skipped over in favor of the competition.

Nowadays, many companies overlook the importance of packaging. The popular brands or products and its companies have failed and died on the alteration of packaging design.

There are few key points to ensure that your product packaging will definitely have the impacts that need to make your product highly successful in consumer market.

The six important ways to be effective for a packaging design is to enhance the product quality and to create high priority among consumers.Packaging design

PRODUCT DESIGN:

Every product or brand is struggling to gain attention of the consumers to create enormous situations which compel the consumers to buy it. We must try to be innovative and highly creative with regard to product packaging design.

FONT SIZE & STYLE:

The consumers will give importance to font style and size which is used for logo design and other details of the product or brand. The type of font size and style used in product packaging design will decide upon the sales of product or brand.

COLOR:

Color is an influencing factor in effective packaging design. It plays a major role in deciding about the customers purchase and by increasing the sales of the product. The usage of attractive colors will depend upon packaging design created for any brand or product.

CLEAR AND SIMPLE:

We must understand how consumers give value to any product or brand. The Packaging design should be clear and simple. It can be easily chosen from the shelves in available consumer market.

KNOW YOUR TARGET AUDIENCE:
The Prosumers must know the target audience for the brand or a product. It is very important and critical to know about the target audience for the brand. If it is not known, then it will be a disaster for the brand.

BRAND LOYALTY:

Brand Loyalty is most important aspect that Prosumers can easily sustain their brands in a highly competitive market. It is important Quality of consumer that every brand exists in consumer market apart from the quality of the product.

These are the simple techniques involved in effective packaging design which will help in success of the brand or product. It is an important aspect that every Prosumers take in serious consideration with regards to effective packaging design.

 

Why Packaging Design Is So Important?

 

IMPORTANCE OF PACKAGING DESIGN:

Packaging design has played a big role in recent years and companies concerns about good packaging which increases sales of the product. The packaging of any product is consumer’s first point of contact and a smart package will make anyone to try the unknown product. There are many factors involved in designing the package because the design has to be worked out well in market. It has to protect what’s inside. It has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products.

People are visual creatures by nature. The difference between good company and bad company is that they know to attract customers with good packaging design. An attractive logo will play a big role in product marketing.

blog-02

Brand’s personality can be conveyed through color, fonts, and textures. Good design uses these elements to convey a brand’s story. Great design stands for the shape of the package, make it stand out with a unique silhouette.

WHY IT IS SO IMPORTANT?

Customers are drawn, more than anything, to products that look good. The packaging design should be and well designed to attract potential customers instead of a product which is poorly designed. This is the importance of packaging design. The key part in marketing a product and ensuring it sells. It also involves the associating of a brand to a color or font. Customers, who are attracted to the package, will remember it rather than the product.

PACKAGING DESIGN: WHERE IT BEGINS:

A good design should always reflect the product and the creativity and personality of the company. There are more elements to packaging design rather than packaging looks appealing. There is a whole science behind the shape of the packaging and the materials used in it. For example, of the many things to take into consideration when creating a package, one of the most important things to remember is certainly the protection it offers to the product. It will be meaningless when a product packaging is so great and it will not be a consumer’s choice.

HOW TO MAKE THE PERFECT PACKAGING DESIGN:

Many research studies shows that the simplicity in packaging that make it sells. What people want, more than anything, is to get the information in a quick and simple way. It is possible to gain attention through elegant and eye catching packaging, but clear labeling should also be given higher importance.

Companies want people to buy their products – they do not want people to walk away and buy a competing product merely because the information can be accessed more quickly on their package.

WHAT CUSTOMERS WANT?

Other than customers also want authenticity and honesty. In other words, they want to know for a fact that the product that is labeled on the packaging is clearly the product that can be found inside. Companies should always ensure packaging should look trustworthy for customers to buy the product. It can also be achieved by making a packaging design with highest quality available for it.

Good packaging should also reflect the personality of the company. If a company is green and modern, then the packaging should be recyclable and innovative.

There is no denial of the fact that a logo plays a vital part when it comes to marketing, but the impact of a visually appealing package which has on customers cannot be compared to it. Customers want to associate a product with something positive, and the packaging design is often the first factor that comes to their mind.