Ways To Make Your Product Stand Out Through Packaging Design

Packaging design

There are various ways to make product stand out through packaging design. The important ways are

  • Take a Store Tour
  • Get Inspired
  • Different perspective about Product Packaging
  • Consumer interaction with Product packaging
  • Designer’s unique artwork in Product Packaging

Take a Store Tour:

Generally, we would like to make store tour just to know about availability of products in consumer market. It’s just to know about the way the products are projected in market through packaging design and how long a product can stand out through innovative and trendy packaging design.

Get Inspired:

Inspiring from various sources is the way to make most attractive packaging design. The inspiration to make product stand out is most important element to make any product or brand to make a unique stand out in consumer market.

Different Perspective about Product Packaging:

The different perspective about product packaging is an important element of making any product or brand to make it as a most successful product or brand among consumers.

Consumer’s Interaction with Product Packaging:

The consumer’s interaction with the product packaging is a significant factor in making any product or brand a unique standout in consumer’s market.

Designer’s Unique Artwork in Product Packaging:

The designer’s unique artwork in creating an innovative and trendy packaging design helps the product or brand to make unique stand out.

These are five important ways in making trendy and innovative packaging design and thereby making a product or brand a unique product standout.

 

Humanizing Your Brand

 

packaging design

The existence of any brand or product will depend upon the eye catchy packaging design and way it is projected in consumer market. The attractive packaging design makes the product or brand sell able apart from the quality of it.

The larger brands or existing brands will struggle to survive in consumer market. The strong establishment of humanity within a brand is known as humanizing a brand.There are lot of steps involved in humanizing the brand which involves some important psychological strategies.

Imagine your brand as a fictional character:

A brand needs a human voice and personality, but it is really hard to connect those qualities to a logo, brand or a corporate name. The better way is to assign them to actual personal framework. If we want to think brand as a fictional character, we can imagine it as our favorite fictional character which has a source from reading book or watching a film. We can also imagine about name, dress and favorite food of the fictional character.

The most important psychological strategy involved in humanizing the brand is that to engage in conversations to increase the rationality, knowledge and awareness about the brand. The most important advantage of engaging in conversations is to gain different dimensions and perspective about the brand.

Be funny:

The most ease method of creating human emotion, reaction and association with a brand is to have fun. If a brand is so funny, carefree and humorous it can be more related to consumers. Humanizing a brand involves brand campaign to create awareness and thereby enhancing brand identity and image.

Using personal brands in conjunction with corporate brand:

The exclusive brands can be used instead of corporate brands because brands such as cosmetics, food  products  and costumes can easily associate with consumers than a complex corporate brand. To be simple, the brand that is well related to consumer’s life can be a successful brand than others.

The quality of packaging design is the most influencing factor in terms of making a brand more humanizing than others. It determines the existence and creating humanizing a brand in consumer market.

Humanizing the brand simply involves that a brand can be a part of consumer’s life. It can be used for their personal lifestyle thereby creating an important identity of their life.

 

 

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Critical Factors That Need Packaging To Win The Market Shelves

We tend to choose any brand or product in any type of market such as super market, hypermarket or nearby shops. We will look at market shelves to know about product existence of our favorite brand or product. Our modern stores have an eye catchy packaging design. Its the consumer’s choice to choose among the brands available in today’s market.

There are three factors that are to be considered when product or brand packaging needs to win market shelves.

Product Visibility

The product or brand visibility is so vital and significant factor for both most popular brand or as a debut product. The main aspect of product packaging is to be consumer’s first choice whether it can be a favorite brand or a new alternative product. We can’t maintain a standard size in order to increase product visibility in consumer market.Packaging design

Product Existence

Successful product advertising involves two major factors such as brand recognition and product existence. It’s one of the key factors to draw consumer to buy any brand or product. It’s also important that consumer must choose any brand or product among lot of brands available in market based on packaging design.

Product Resonance

If we have to make an emotional connection with consumers, it should be leading in marketer’s priority list. The best way to pull customers to shelves is to create eye catching design. Every consumer is different from one other and has unique taste and shopping tendencies. Many brands often test their products new versions in order to know the consumers choice.

These are the three important factors that need to be considered when product or brand packaging that needs to win in consumer market shelves.

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Five Important Techniques About Effective Packaging Design

The difference between good & bad product is decided by effective Packaging design. The most attractive and effective packaging design is the key to product engagement and sales, while unattractive packaging is the key to having your product skipped over in favor of the competition.

Nowadays, many companies overlook the importance of packaging. The popular brands or products and its companies have failed and died on the alteration of packaging design.

There are few key points to ensure that your product packaging will definitely have the impacts that need to make your product highly successful in consumer market.

The six important ways to be effective for a packaging design is to enhance the product quality and to create high priority among consumers.Packaging design

PRODUCT DESIGN:

Every product or brand is struggling to gain attention of the consumers to create enormous situations which compel the consumers to buy it. We must try to be innovative and highly creative with regard to product packaging design.

FONT SIZE & STYLE:

The consumers will give importance to font style and size which is used for logo design and other details of the product or brand. The type of font size and style used in product packaging design will decide upon the sales of product or brand.

COLOR:

Color is an influencing factor in effective packaging design. It plays a major role in deciding about the customers purchase and by increasing the sales of the product. The usage of attractive colors will depend upon packaging design created for any brand or product.

CLEAR AND SIMPLE:

We must understand how consumers give value to any product or brand. The Packaging design should be clear and simple. It can be easily chosen from the shelves in available consumer market.

KNOW YOUR TARGET AUDIENCE:
The Prosumers must know the target audience for the brand or a product. It is very important and critical to know about the target audience for the brand. If it is not known, then it will be a disaster for the brand.

BRAND LOYALTY:

Brand Loyalty is most important aspect that Prosumers can easily sustain their brands in a highly competitive market. It is important Quality of consumer that every brand exists in consumer market apart from the quality of the product.

These are the simple techniques involved in effective packaging design which will help in success of the brand or product. It is an important aspect that every Prosumers take in serious consideration with regards to effective packaging design.

 

How Can We Reach Senior Shoppers With Packaging Design?

The Prosumers and Retailers who want to engage the Senior Shoppers in the consumer market must understand their priorities and how they differ from their young consumers.

When marketers create and develop strategies, they often target the highly-desirable young population. Instead, good brands can make a different approach to their marketing strategy by reaching out to a less attractive but highly profitable market is to reach seniors shoppers.

 Packaging design

Senior Shoppers (as aged 60+) may not seem like a paying audience, but shouldn’t underestimate the impact of seniors on the consumer market. The marketers who want to reach these older consumers need to examine their motivations and understand what sets them apart from their younger counterparts.

MOTIVATION OF SENIOR SHOPPERS:

Young Consumers spending habit is influenced by several needs such as the need for connectivity, a hunger for new experiences, the social integration and digital integrations. When we compare this with senior shopper habits, they frequently chose wider range of products, shows brand loyalty, chose simplicity to purchase it in small shops near to their home rather than a super market.

BRAND LOYALTY:

Senior Shoppers tend to exhibit brand loyalty than young consumers. They prefer to use a single brand for a long time. Packaging for Senior Shoppers should be consistent for over a long time.

SIMPLE PACKAGING DESIGN:

Senior Shoppers show less interest in glossy attractive labels and to complex products than young ones…seniors prefer simple packaging design. It should not overload the label with information, and don’t bother innovating smart packaging styles that would look better because they won’t respond to it.

EASY PACKAGING FOR SENIOR SHOPPERS:

Packaging for Seniors should be easy to hold, easy to open, and easy to close considering the physical disabilities of senior shoppers must be taken into account .Keep the label text clear and use large font.

WAYS TO REACH SENIOR SHOPPERS:

Packaging for Senior Shoppers doesn’t have to be different just like other consumer oriented markets. Brands which are focused on sales of target consumers like senior Shoppers should ensure that the product should fulfill the needs of the Senior Shoppers.

 

 

Why Packaging Design Is So Important?

 

IMPORTANCE OF PACKAGING DESIGN:

Packaging design has played a big role in recent years and companies concerns about good packaging which increases sales of the product. The packaging of any product is consumer’s first point of contact and a smart package will make anyone to try the unknown product. There are many factors involved in designing the package because the design has to be worked out well in market. It has to protect what’s inside. It has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products.

People are visual creatures by nature. The difference between good company and bad company is that they know to attract customers with good packaging design. An attractive logo will play a big role in product marketing.

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Brand’s personality can be conveyed through color, fonts, and textures. Good design uses these elements to convey a brand’s story. Great design stands for the shape of the package, make it stand out with a unique silhouette.

WHY IT IS SO IMPORTANT?

Customers are drawn, more than anything, to products that look good. The packaging design should be and well designed to attract potential customers instead of a product which is poorly designed. This is the importance of packaging design. The key part in marketing a product and ensuring it sells. It also involves the associating of a brand to a color or font. Customers, who are attracted to the package, will remember it rather than the product.

PACKAGING DESIGN: WHERE IT BEGINS:

A good design should always reflect the product and the creativity and personality of the company. There are more elements to packaging design rather than packaging looks appealing. There is a whole science behind the shape of the packaging and the materials used in it. For example, of the many things to take into consideration when creating a package, one of the most important things to remember is certainly the protection it offers to the product. It will be meaningless when a product packaging is so great and it will not be a consumer’s choice.

HOW TO MAKE THE PERFECT PACKAGING DESIGN:

Many research studies shows that the simplicity in packaging that make it sells. What people want, more than anything, is to get the information in a quick and simple way. It is possible to gain attention through elegant and eye catching packaging, but clear labeling should also be given higher importance.

Companies want people to buy their products – they do not want people to walk away and buy a competing product merely because the information can be accessed more quickly on their package.

WHAT CUSTOMERS WANT?

Other than customers also want authenticity and honesty. In other words, they want to know for a fact that the product that is labeled on the packaging is clearly the product that can be found inside. Companies should always ensure packaging should look trustworthy for customers to buy the product. It can also be achieved by making a packaging design with highest quality available for it.

Good packaging should also reflect the personality of the company. If a company is green and modern, then the packaging should be recyclable and innovative.

There is no denial of the fact that a logo plays a vital part when it comes to marketing, but the impact of a visually appealing package which has on customers cannot be compared to it. Customers want to associate a product with something positive, and the packaging design is often the first factor that comes to their mind.

 

A SUCCESSFUL PACKAGING DESIGN, WHAT TO INCLUDE?

An effective Packaging Design is more important than a product quality to make Customers to buy the product at least once. To be simple and precise, there is too much product occupying space in retail stores nowadays.

Packaging Pouches

CREATING ICONIC IMAGE:

Grabbing attention is just being so fast rather than expressing the complete essence of the brand. Fashionable and gloomy design will be good until the service the product exists in the market. The easy way to grab attention is to choose the color, typography and how Packaging Design is structured. The important way to stand out uniquely is to create a cohesive image that is recognizable.

If we consider some of the famous brands from different products such as Nike, Swoosh and Volkswagen V WThere are few attributes for each brand logo that defines not only the successful package design and but also complete success of the product. For e.g. the sharp defined lines of Volkswagen the solid, parallel lines of the German-engineered Volkswagen logo imply strength and reliability, the green and white stripes of Starbucks. These assets seem so basic but they reflect philosophies of the brand using them.

TRIGGER EMOTIONS:

Emotion is the crux of all packaging design excluding the product quality. Regardless of what we’re buying, emotion can cause us to ignore any objections and make us urge to want this product. Some of the product which has got attractive packaging design with a stylish font and color that makes product to get a huge market and customers to buy it.

HEART-SMART CONSUMERS:

Effective Packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends. For many brands, product packaging is a reactive process. It is like a customer reacts to buy a particular product based on a packaging design. Good Packaging design is all about what works, examine why it works, and adapt their packaging to meet the same criteria, and while these brands may find some success with this strategy of constant pursuit.

Why?

They’re being reactive rather than proactiveThey keep pace, but they don’t blaze trails. When it comes to creating effective packaging that stands out in the Consumer Market, brands need to analyze consumer trends, predict the needs of their markets, and apply them before the trends become the standard.

FEW TECHNIQUES OF SUCCESSFUL PACKAGING DESIGN:

  • Targeted Marketing that focuses on needs of Young consumers.
  • Shifts in Packaging sizes, including Micro-packaging, individual serving packages, and smaller products overall that cater to the Millennial preference for mobility as well as the speed and convenience required by consumers in urban areas.
  • Obviously, consumer preferences for packaging is beginning to reflect this trend. Consumers increasingly seek products that offer convenience, speed and transport ability in these crowded urban centers.
  • Packaging that prioritizes product healthfulness and natural attributes to align with the growing consumer desire to make health-conscious choices at the shelf.

With the increase of effectiveness in packaging, Brands have plenty of ways to meet the competition in market.

Critical Food Package Design With Recommendations

Product packaging is an important aspect in branding of the product. The primary goal of food packaging design is to sell the product to customers from shops. The current scenario is that today market is consumer oriented and they have lot of choice to make when choosing a brand.

Critical Food Packaging Design Recommendations

 

BRANDING IDENTITY

Packaging increases the brand value of a product. Food packaging must convey the exact value proposition of a product. Buyers need a good reason to buy any product or brand. Brand identity is important because it is strategic positioning of any brand.

FOOD SAFETY AND LOGISTICS

Food safety decides about the sales of a product from producer to consumer. Packaging style involves the risk of just not the safety of contents but also the transportation difficulties e.g., highly perishable semi solid and liquid foods such as pickles, non-veg food packets, fruits, juices with preservatives, fish. We must consider few important ways by which critical foods are packed and they are transported from manufacturing unit to market. The packaging style will decides about food being kept fresh and it can easily be transport from one location to other.

SHELF AESTHETICS

Shelf aesthetics plays a big role in packaging design. Some brands use high contrasting colors and wild fonts to catch the eye. Few of super market and hypermarket give more important to ambiance and equipped with air conditioner and ample car parking that makes customers to purchase in more comfortable way. The important aspect of the food packaging design is that how a product makes it sellable to consumers and differentiated from other products.

TARGET AUDIENCE

The packaging designers should know about what motivates their target audience! The target audience is the important factor in today market because they decide upon the existence of brand of any product which is available in market. There is a new evolution of online market such as Flipkart, Amazon, and Snapdeal… which has got huge number of target audience and they are big competitor for retail and wholesale market.

RECOMMENDATIONS

  • It involves few important processes in packaging that influences the consumer to choose the brand frequently.
  • Critical packaging design is so important one when consumers chose to buy a food product for their daily needs.
  • Critical packaging design is an important aspect in packaging design because there are foods such as ready to eat, ready to cook, half cooked, marinated, frozen e.g.: chicken, prawns, readymade parotta and chapatti.
  • It definitely involves a sensible packaging design that keeps the food product so fresh for a particular time period.

Packaging designers should be creative and sensible with packing designs, style, fonts and colors used particularly for critical foods. The packaging design and style are the key factor determines the choice and sales of the brand for any type of critical foods by consumers.