How Packaging Design Can Help To Create A Winning Product

packaging design

Product packaging is an important factor in making any product or brand as a successful product in market. Consumers have a tendency to look at the product packaging and make respond to its design. The consumer may think once about satisfying their needs and it may influence their buying behavior.

The most important factor of winning product packaging is that behavioral economics which is an economical perception of any individual or a group purchase of a product like shopping with friends and family.

What is Behavioral Economics and Behavioral Finance:

Behavioral economics is about individual or group psychological behavior which is relating to the economic decision making of an individual or an organization. The behavioral economics is a main factor that influences consumer’s purchasing behavior in market and it can also decide the winning product by the frequency of buying it. It can be a new purchase of product or it can a be favorite product or brand of the consumer.

Behavioral finance which relates to associate behavioral and cognitive psychological theory with typical economics and finance of consumers or an organization in order to  provide explanations for why consumers tend to make insane financial or purchasing decisions.

When it comes to consumer’s point of view, they tend to think about purchasing a product can be highly benefit for them. It’s basically a human cognition and behavior that consumers play a highly important role in today’s market. The prosumers or manufactures should be able to analyze the consumer’s needs based on type of product and the packaging design made for it.

By this way, any product or brand can be easy made as a winning product based on the packaging design made for it and thereby doing complete analysis and updating consumer’s needs based on the behavior economics and purchasing behavior of an individual or organization.

Psychological Strategies Involved In High-Impact Packaging Design

The purchasing decision of consumers is highly influenced by many psychological variables that package designers need to give lot of attention. Are we taking enough time to view a product before buying it??

For most of us, we are not taking enough time to see it. We tend to form easy judgments on each product based on various psychological variables that acts as an influencing factor without our self-consciousness.  These psychological factors are the primary motivation of purchasing behavior and must be understood that brands that want to push their packaging design.

BRAND’S EXPOSURE:

Brands can express huge things by taking a minimum approach to their package design. We haven’t tried to see the packaging design label for more than five seconds.

Leading brands don’t need to approach customers with over information; they specially utilize simple, minimal designs to express their confidence and authority. Popular brands don’t need pleasing strategies to make a strong impression among consumers.

INFLUENCE OF COLOR PSYCHOLOGY:

Color has most powerful psychological impact on people’s behavior and decisions, and this knowledge can be conceived by all designers and marketers. Color can often be the most important reason why someone purchases a product.

The various attributes of colors which highly influences product preferences based on choice of consumers.

Red color creates a sense of urgency, good for clearance sales.

Blue color associated with peace, water, tranquility, and reliability.

Green color associates with health, tranquility, power, and nature.

Purple color associated with royalty, wisdom, and respect

Orange & Yellow color is cheerful colors that promote optimism. It is used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black color associated with authority, power, stability, and strength. It is considered as a symbol of intelligence

Grey color symbolizes feelings of practicality, old age and solidarity.

White color associated with feelings of purity, cleanliness and safety.  It can be used to project neutrality or absence of color.

Packaging Design

APPLYING THE PRINCIPLES OF PSYCHOLOGY

Marketers have high level of concentration on various psychological attributes to improve the impact of design and give their brands a unique way to market it. Few colors evoke an immediate feeling, such as red stands for feelings of love or anger and blue is associated with trust and calmness.

The four important Psychological Strategies with regard to packaging design and color psychology are

  • DESIGNING FOR GLOBAL APPEAL
  •  INSTINCTIVE AND RATIONAL
  •  VIRTUAL REALITY
  •  BRAND RECOGNITION

SELLING TO RIGHT TARGET AUDIENCE:

Companies must identify the targeted consumer markets who give high priority to products and lining the package designs around their preferences. Many Prosumers and marketers make the mistake of trying to reach as many people as possible through ordinary package designs that the average level customer is gets familiarity and can also be misguided. If we try to appeal to everyone means that you can’t be unique with your design and strategy.

CONVEYING RIGHT MESSAGE

Every decision made in Packaging design, starting from type of material used to shaping of the packaging, copy on the label influences consumers in many ways. Good brands understand all the impacts of packaging designs that has originated in the minds of customers. The best outcome comes from designs which are meant for the preferences of the target market alongside the Unique Value Proposition that each product offers. This type of brands strongly creates high-impact psychological package design among consumers that has long lifetime in market.

Does Packaging Design Can Take Your Business To The Top?


packaging-design-for-product


The world is surrounded by advertising and marketing. Most companies spend their lot of times and money on advertising. But you know, without a good attractive design or good concept people won’t observe any advertising. When you know about the designing, the way you are seeing the world will be different.

Small companies investing in advertising based on what they see and what they learn from that. They are rushing into the competitive world by spending more money on advertising rather than design. Yet, Advertising is not only enough to convey your business objective. Also Brand, Design, Services matters.

The following seems like easy concept but these are all so important rather than you think. Thanks  SherryBlue for sharing this on medium.

  1. The content writing on marketing materials, ads, and websites
  2. The font used in the logo along with design and colors
  3. Social media posts and information shared
  4. Presence and involvement within the community
  5. The outside of brick and mortar locations
  6. The inner décor of a business location
  7. The dress code of the employees
  8. The way the telephone is answered
  9. The morale of employees both while at and away from the business
  10. The involvement of the business in the industry or market
  11. Every detail, small and large, that is connected to the business and it’s perception by the public, community, consumer, employee, and competitors.

 

Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy. – Rand Fishkin (Moz founder).

Those words by Rand is true.  Respect and trust will increase the business growth beyond the expectation. Low prices is not matter with poor service. Moreover, Advertising on a product with unattractive design is pointless. If you want to be a top of your game, then you should primarily focus on your product packaging design.

Why do we need packaging?

Ask yourself why packaging is needed? Can’t find a suitable Answer?

Okay. Let’s make it Simple. Packaging performs a fundamental function in protecting and containing the items we purchase until they reach homes. It also gives us important product information about manufacturing date and nutrition information and essential details.

For Example

The Significance of Food Packaging?

  • To keep safe
  • To hold the contents
  • To keep it fresh
  • To reduce food waste
  • To make food simple to handle, transport and serve
  • To improve hygiene
  • To make the contents look more attractive
  • To give information on contents, storage and use

 

 

lacon-food-package

 

Winning Customer Attention

Packaging is not itself a Product, but rather it is a best practice for presenting Product to a customer in perfect condition.

Suppose a Customer Walks to the grocery store with a list in their hand and a keen determination to get out of the crowd, what would make them stop to examine, much less purchase the new chocolate product on the shelf? Or, what makes them try the new silk bubbly chocolate instead of the KitKat bar Chocolate?

The answer (outside of brand recognition) is the package design. Further, not only they will not buy the goods if they are damaged, they may even refuse to buy them if the packaging looks scuffed or marked.

8 Important Elements for Perfect Packaging Design

The greater part of this will be resolved after outlining a target client, the Product (or organization) differentiators, and the market structure.

  • Size
  • color
  • texture
  • material
  • image
  • layout
  • callout
  • Additional text (required or informative)

 

packaging-design-color

 

Standout From The Crowd

There is a large number of products available competing for your customer’s consideration. As per Survey, most of consumer decision-making is based solely on product packaging. To succeed, your product packaging needs to stand out and look not the same as your rivals

Packaging Is a Marketing Tool

The Packaging Design is the part of the equation that effectively makes an association between a brand and its target group.

Therefore, packaging today – the most intelligible advertising medium. This is the only form of advertising that does not disturb the customer. On the contrary, the consumer receives the package most loyal. The image created by the package, the user connects to the content. In the case of a positive response to the first purchase of a consumer seeking purposefully already on the shelves of the familiar shapes and hues, thereby strengthening the emotional bond with the object of purchase.

Hope that these tips are useful in creating an effective packaging design for your product. If you too have some suggestions, you can share with us here.

What products have caught your attention?  Tell us what they are and what about them interesting to you?  Did you make the purchase?