Does Packaging Design Can Take Your Business To The Top?


packaging-design-for-product


The world is surrounded by advertising and marketing. Most companies spend their lot of times and money on advertising. But you know, without a good attractive design or good concept people won’t observe any advertising. When you know about the designing, the way you are seeing the world will be different.

Small companies investing in advertising based on what they see and what they learn from that. They are rushing into the competitive world by spending more money on advertising rather than design. Yet, Advertising is not only enough to convey your business objective. Also Brand, Design, Services matters.

The following seems like easy concept but these are all so important rather than you think. Thanks  SherryBlue for sharing this on medium.

  1. The content writing on marketing materials, ads, and websites
  2. The font used in the logo along with design and colors
  3. Social media posts and information shared
  4. Presence and involvement within the community
  5. The outside of brick and mortar locations
  6. The inner décor of a business location
  7. The dress code of the employees
  8. The way the telephone is answered
  9. The morale of employees both while at and away from the business
  10. The involvement of the business in the industry or market
  11. Every detail, small and large, that is connected to the business and it’s perception by the public, community, consumer, employee, and competitors.

 

Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy. – Rand Fishkin (Moz founder).

Those words by Rand is true.  Respect and trust will increase the business growth beyond the expectation. Low prices is not matter with poor service. Moreover, Advertising on a product with unattractive design is pointless. If you want to be a top of your game, then you should primarily focus on your product packaging design.

Why do we need packaging?

Ask yourself why packaging is needed? Can’t find a suitable Answer?

Okay. Let’s make it Simple. Packaging performs a fundamental function in protecting and containing the items we purchase until they reach homes. It also gives us important product information about manufacturing date and nutrition information and essential details.

For Example

The Significance of Food Packaging?

  • To keep safe
  • To hold the contents
  • To keep it fresh
  • To reduce food waste
  • To make food simple to handle, transport and serve
  • To improve hygiene
  • To make the contents look more attractive
  • To give information on contents, storage and use

 

 

lacon-food-package

 

Winning Customer Attention

Packaging is not itself a Product, but rather it is a best practice for presenting Product to a customer in perfect condition.

Suppose a Customer Walks to the grocery store with a list in their hand and a keen determination to get out of the crowd, what would make them stop to examine, much less purchase the new chocolate product on the shelf? Or, what makes them try the new silk bubbly chocolate instead of the KitKat bar Chocolate?

The answer (outside of brand recognition) is the package design. Further, not only they will not buy the goods if they are damaged, they may even refuse to buy them if the packaging looks scuffed or marked.

8 Important Elements for Perfect Packaging Design

The greater part of this will be resolved after outlining a target client, the Product (or organization) differentiators, and the market structure.

  • Size
  • color
  • texture
  • material
  • image
  • layout
  • callout
  • Additional text (required or informative)

 

packaging-design-color

 

Standout From The Crowd

There is a large number of products available competing for your customer’s consideration. As per Survey, most of consumer decision-making is based solely on product packaging. To succeed, your product packaging needs to stand out and look not the same as your rivals

Packaging Is a Marketing Tool

The Packaging Design is the part of the equation that effectively makes an association between a brand and its target group.

Therefore, packaging today – the most intelligible advertising medium. This is the only form of advertising that does not disturb the customer. On the contrary, the consumer receives the package most loyal. The image created by the package, the user connects to the content. In the case of a positive response to the first purchase of a consumer seeking purposefully already on the shelves of the familiar shapes and hues, thereby strengthening the emotional bond with the object of purchase.

Hope that these tips are useful in creating an effective packaging design for your product. If you too have some suggestions, you can share with us here.

What products have caught your attention?  Tell us what they are and what about them interesting to you?  Did you make the purchase?