The packaging design is an important factor for any product or brand to make a unique standout in consumer market. If the kids are to be main consumer, then the packaging design should be innovative and trendy. The important factors which influences the packaging design that attracts kids are as follows
The packaging design that attracts kids are decided by few important factors such as like
- Product or Brand Loyalty
- Kid’s Connection to brand or product
- Color focused
- Unique packaging design
- Icon Creation
Product or brand loyalty:
The product or brand loyalty is based upon the children making it a regular consumer for any product or brand.
Kid’s connection to brand or product:
The children should get connected easily to the product or brand so that they tend to choose the particular product every time they tend to buy it.
The kids always chose their product based on the color used in the product or brand. The most attractive colors are the first choice of kids apart from the quality, type or quantity of the product or brand.
Unique & Funky Packaging Design:
The unique packaging design which is so funky and the color used in the packaging design plays a major role in attracting the kids in a short span of time.
The icon creation in the packaging design is a main attracting tool for kids. The kids can easily identity the product or brand through the icon created in the packaging design.
The kids are also important influencing consumers that determines any product or brand longer lifetime in consumer market. These are the various important factors of packaging design that attracts kids.
There are lot of latest trends emerging in food packaging design. The food packaging design starts from a wafer biscuit to any type of snack food like pizza, burger and many more…
The latest and innovative trends in food packaging design are as follows
- Simple, Bold and Clear Packaging Design
- Bolder and Minimum designs
- Narrative Type of Packaging design
- Unique Packaging Design Printing Techniques
- Social Friendly Design
- Usage of Custom Lettering
- Inspired from Vintage Packaging Design
- Texture & Laser Sharp Cut Packaging Design
Simple, Bold & Clear Packaging Design:
The most important aspect of food packaging design is about making a simple, bold and clear packaging design. It can be made for any type of food product or brand that has a unique type of packaging design. The type of packaging design plays a major role in a successful of any food product or brand.
Bolder and Minimum Design:
In many of food packaging design, bold and minimalist design is used frequently to showcase and attract the consumers. This type of bold design will be best suitable for food packaging design rather than any other type of industry.
Narrative Type of Packaging design:
The narrative concept in food packaging design is one of the primary marketing and sales tool for any food product or brand. It’s like giving a complete detail of the food product before consumer chooses to buy it.
The other important latest trends about food packaging design are unique printing techniques, social friendly design, usage of custom lettering, inspired from vintage type of packaging design and texture and laser sharp packaging.
These latest trends in food packaging design have a great influence on consumers that they tend to choose it among other brands in the market.
Celebration packaging just not mean packaging of sweets, green gifts, firing of crackers for any type of occasions such as for Diwali, Marriage functions, Christmas and New Year and so on. The actual meaning of celebration packaging is that festival time offers for new or existing product launch with colorful and attractive Packaging Design.
If we consider a new textile product launch of a leading textile store in Tamil Nadu, they will launch a grandeur ad with some celebrity cast in it. They will hang-up flex design, radio jingles, print ad in order to attract the customers and make them buy the product.
Apart from the digital promotion, we must primarily concern about quality, price, discount offers and most importantly how well product packaging is there for a specific product.
In present consumer oriented market, the product packaging design is given highest priority and then to the product. It may range from mobile phones to purchase of jewelry, costumes, lipstick, perfume etc.
The product packaging design is one of the important and influencing factor of purchasing the product or brand. The colorful and attractive packaging design decides upon the sales of the product. The festival offers can be considered as important factor to provoke consumers to buy the product.
Apart from wholesale and retail market, the online shopping market plays a huge role in product packaging design. We tend to view the product clearly in online shopping websites. We chose vibrant and attractive packaging design that is made for any product available in online shopping websites. Apart from promotions of product and offers in online shopping, the way the product packaging design is projected and product type we intend to purchase it determines the choice of celebration packaging.
We tend to choose any brand or product in any type of market such as super market, hypermarket or nearby shops. We will look at market shelves to know about product existence of our favorite brand or product. Our modern stores have an eye catchy packaging design. Its the consumer’s choice to choose among the brands available in today’s market.
There are three factors that are to be considered when product or brand packaging needs to win market shelves.
The product or brand visibility is so vital and significant factor for both most popular brand or as a debut product. The main aspect of product packaging is to be consumer’s first choice whether it can be a favorite brand or a new alternative product. We can’t maintain a standard size in order to increase product visibility in consumer market.
Successful product advertising involves two major factors such as brand recognition and product existence. It’s one of the key factors to draw consumer to buy any brand or product. It’s also important that consumer must choose any brand or product among lot of brands available in market based on packaging design.
If we have to make an emotional connection with consumers, it should be leading in marketer’s priority list. The best way to pull customers to shelves is to create eye catching design. Every consumer is different from one other and has unique taste and shopping tendencies. Many brands often test their products new versions in order to know the consumers choice.
These are the three important factors that need to be considered when product or brand packaging that needs to win in consumer market shelves.
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