How Can We Reach Senior Shoppers With Packaging Design?

The Prosumers and Retailers who want to engage the Senior Shoppers in the consumer market must understand their priorities and how they differ from their young consumers.

When marketers create and develop strategies, they often target the highly-desirable young population. Instead, good brands can make a different approach to their marketing strategy by reaching out to a less attractive but highly profitable market is to reach seniors shoppers.

 Packaging design

Senior Shoppers (as aged 60+) may not seem like a paying audience, but shouldn’t underestimate the impact of seniors on the consumer market. The marketers who want to reach these older consumers need to examine their motivations and understand what sets them apart from their younger counterparts.

MOTIVATION OF SENIOR SHOPPERS:

Young Consumers spending habit is influenced by several needs such as the need for connectivity, a hunger for new experiences, the social integration and digital integrations. When we compare this with senior shopper habits, they frequently chose wider range of products, shows brand loyalty, chose simplicity to purchase it in small shops near to their home rather than a super market.

BRAND LOYALTY:

Senior Shoppers tend to exhibit brand loyalty than young consumers. They prefer to use a single brand for a long time. Packaging for Senior Shoppers should be consistent for over a long time.

SIMPLE PACKAGING DESIGN:

Senior Shoppers show less interest in glossy attractive labels and to complex products than young ones…seniors prefer simple packaging design. It should not overload the label with information, and don’t bother innovating smart packaging styles that would look better because they won’t respond to it.

EASY PACKAGING FOR SENIOR SHOPPERS:

Packaging for Seniors should be easy to hold, easy to open, and easy to close considering the physical disabilities of senior shoppers must be taken into account .Keep the label text clear and use large font.

WAYS TO REACH SENIOR SHOPPERS:

Packaging for Senior Shoppers doesn’t have to be different just like other consumer oriented markets. Brands which are focused on sales of target consumers like senior Shoppers should ensure that the product should fulfill the needs of the Senior Shoppers.

 

 

Does Packaging Design Can Take Your Business To The Top?


packaging-design-for-product


The world is surrounded by advertising and marketing. Most companies spend their lot of times and money on advertising. But you know, without a good attractive design or good concept people won’t observe any advertising. When you know about the designing, the way you are seeing the world will be different.

Small companies investing in advertising based on what they see and what they learn from that. They are rushing into the competitive world by spending more money on advertising rather than design. Yet, Advertising is not only enough to convey your business objective. Also Brand, Design, Services matters.

The following seems like easy concept but these are all so important rather than you think. Thanks  SherryBlue for sharing this on medium.

  1. The content writing on marketing materials, ads, and websites
  2. The font used in the logo along with design and colors
  3. Social media posts and information shared
  4. Presence and involvement within the community
  5. The outside of brick and mortar locations
  6. The inner décor of a business location
  7. The dress code of the employees
  8. The way the telephone is answered
  9. The morale of employees both while at and away from the business
  10. The involvement of the business in the industry or market
  11. Every detail, small and large, that is connected to the business and it’s perception by the public, community, consumer, employee, and competitors.

 

Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy. – Rand Fishkin (Moz founder).

Those words by Rand is true.  Respect and trust will increase the business growth beyond the expectation. Low prices is not matter with poor service. Moreover, Advertising on a product with unattractive design is pointless. If you want to be a top of your game, then you should primarily focus on your product packaging design.