Ways To Make Your Product Stand Out Through Packaging Design

Packaging design

There are various ways to make product stand out through packaging design. The important ways are

  • Take a Store Tour
  • Get Inspired
  • Different perspective about Product Packaging
  • Consumer interaction with Product packaging
  • Designer’s unique artwork in Product Packaging

Take a Store Tour:

Generally, we would like to make store tour just to know about availability of products in consumer market. It’s just to know about the way the products are projected in market through packaging design and how long a product can stand out through innovative and trendy packaging design.

Get Inspired:

Inspiring from various sources is the way to make most attractive packaging design. The inspiration to make product stand out is most important element to make any product or brand to make a unique stand out in consumer market.

Different Perspective about Product Packaging:

The different perspective about product packaging is an important element of making any product or brand to make it as a most successful product or brand among consumers.

Consumer’s Interaction with Product Packaging:

The consumer’s interaction with the product packaging is a significant factor in making any product or brand a unique standout in consumer’s market.

Designer’s Unique Artwork in Product Packaging:

The designer’s unique artwork in creating an innovative and trendy packaging design helps the product or brand to make unique stand out.

These are five important ways in making trendy and innovative packaging design and thereby making a product or brand a unique product standout.

 

Latest Trends In Food Packaging Design

Food Packaging Design

There are lot of latest trends emerging in food packaging design. The food packaging design starts from a wafer biscuit to any type of snack food like pizza, burger and many more…

The latest and innovative trends in food packaging design are as follows

  • Simple, Bold and Clear Packaging Design
  • Bolder and Minimum designs
  • Narrative Type of Packaging design
  • Unique Packaging Design Printing Techniques
  • Social Friendly Design
  • Usage of Custom Lettering
  • Inspired from Vintage Packaging Design
  • Texture & Laser Sharp Cut Packaging Design

Simple, Bold & Clear Packaging Design:

The most important aspect of food packaging design is about making a simple, bold and clear packaging design. It can be made for any type of food product or brand that has a unique type of packaging design. The type of packaging design plays a major role in a successful of any food product or brand.

Bolder and Minimum Design:

In many of food packaging design, bold and minimalist design is used frequently to showcase and attract the consumers. This type of bold design will be best suitable for food packaging design rather than any other type of industry.

Narrative Type of Packaging design:

The narrative concept in food packaging design is one of the primary marketing and sales tool for any food product or brand. It’s like giving a complete detail of the food product before consumer chooses to buy it.

The other important latest trends about food packaging design are unique printing techniques, social friendly design, usage of custom lettering, inspired from vintage type of packaging design and texture and laser sharp packaging.

These latest trends in food packaging design have a great influence on consumers that they tend to choose it among other brands in the market.

 

How Packaging Design Can Help To Create A Winning Product

packaging design

Product packaging is an important factor in making any product or brand as a successful product in market. Consumers have a tendency to look at the product packaging and make respond to its design. The consumer may think once about satisfying their needs and it may influence their buying behavior.

The most important factor of winning product packaging is that behavioral economics which is an economical perception of any individual or a group purchase of a product like shopping with friends and family.

What is Behavioral Economics and Behavioral Finance:

Behavioral economics is about individual or group psychological behavior which is relating to the economic decision making of an individual or an organization. The behavioral economics is a main factor that influences consumer’s purchasing behavior in market and it can also decide the winning product by the frequency of buying it. It can be a new purchase of product or it can a be favorite product or brand of the consumer.

Behavioral finance which relates to associate behavioral and cognitive psychological theory with typical economics and finance of consumers or an organization in order to  provide explanations for why consumers tend to make insane financial or purchasing decisions.

When it comes to consumer’s point of view, they tend to think about purchasing a product can be highly benefit for them. It’s basically a human cognition and behavior that consumers play a highly important role in today’s market. The prosumers or manufactures should be able to analyze the consumer’s needs based on type of product and the packaging design made for it.

By this way, any product or brand can be easy made as a winning product based on the packaging design made for it and thereby doing complete analysis and updating consumer’s needs based on the behavior economics and purchasing behavior of an individual or organization.

Packaging News, Trends And Innovation

Product packaging design

The term packaging refers to technology of wrapping or protecting products for distribution, storage, sales and use of it. It can also be described as the process of designing, evaluating and producing packages.

There are five innovations and trends in packaging

  • Consistent spending in packaging
  • Ethical brands
  • Eco friendly packaging
  • Trendy packaging
  • Natural green labels

Consistent spending in packaging:

The latest smart technology has innovative payments methods for online shopping. People started to enjoy extremely quick and seamless transactions. The famous brands need to follow this trend in order to easily use the packaging for consumers. The packaging should be consumer oriented in order to continuous existence in market.

Ethical brands:

Ethical packaging for any product or brand is highly important based on customer needs and trading of products. The ethical brands should have the details and date of manufacture of the product or brand which makes consumers ease to buy it.

Eco friendly packaging:

The awareness about environment pollution is very high among consumers. The consumers are expecting an environment friendly packaging in products or brands they purchase it in market. They just need a packaging that solves the problem rather than creating it.

Trendy packaging:

The trendy packaging is one of the vital factor for the marketing and sales of any product or brand. It can be used for making an strong impression among target audience such as young consumers. The trendy packaging will be more applied in food and drink packaging.

Natural green labels:

The consumer of present generation is so engaged and demanding to natural looking labels in a remarkable way than to attractive artificial designs. They chose simple packaging design along with the quality of product or brand they chose to buy it and less concern about the price of the product or brand.

These are the five most important innovations and trends in packaging design for consumer oriented market. These steps will be really helpful to make product or brand to market it in an effective manner.

Packaging Designs That Teens Won’t Ignore To Buy It

Packaging Design

The packaging design for teens involves a unique and finely crafted style in order to attract teen group of customers. They like to be fashion icon and stay updated about the changing trends in consumer market. The packaging design for any brand or product should be like that the young consumers to make them compel to buy it. There are three important steps involved in making good packaging design that teens won’t ignore are as follows

Packaging design for stores rather than for online shopping:

There is general perception about teenagers that they spend most of the time looking at any type of digital and smart devices. They will also buy a product through online shopping. It’s actually a wrong idea. If you need to market your product to teen consumers, you must know about that they tend to purchase a product in retail outlets than online shopping.

It means that young consumer’s package design has to be made for display case in stores rather than for online shopping sites. The packaging needs to be checked in order to attract the young consumer.

Visual appealing is more important:

Teenagers have an impulsive shopping behavior and they always look for trendy color combinations and textures which are so attractive and visually appealing to them. The young consumer believes that identity is based upon personal sense of style. The designing of packaging design for teenagers should be attractive and should be updated with fashion trends. The young consumer always tends to choose great packaging design among the packaging available in stores. It is essential that the packaging design for teens must be complimentary than other packaging.

Keep teenager entertained:

Teenagers need physical purchasing experience which is equal to colorful visual excitement when buying a product through online shopping sites. We must always remember that it is not about selling a product; it’s about selling an entire life style. Young consumers are steady and change frequently in terms of brand loyalty, so it is important to give needed effort to make them buy the product or brand.

These are the various ways to design an eye catchy and attractive package which teens won’t ignore it to buy the product or brand. The packaging design for any product or brand that is targeted to teen or young consumers should be attractive and should be trendy in consumer market.

 

Need Packaging Design                                                                      Our Designing Works

 

 

Humanizing Your Brand

 

packaging design

The existence of any brand or product will depend upon the eye catchy packaging design and way it is projected in consumer market. The attractive packaging design makes the product or brand sell able apart from the quality of it.

The larger brands or existing brands will struggle to survive in consumer market. The strong establishment of humanity within a brand is known as humanizing a brand.There are lot of steps involved in humanizing the brand which involves some important psychological strategies.

Imagine your brand as a fictional character:

A brand needs a human voice and personality, but it is really hard to connect those qualities to a logo, brand or a corporate name. The better way is to assign them to actual personal framework. If we want to think brand as a fictional character, we can imagine it as our favorite fictional character which has a source from reading book or watching a film. We can also imagine about name, dress and favorite food of the fictional character.

The most important psychological strategy involved in humanizing the brand is that to engage in conversations to increase the rationality, knowledge and awareness about the brand. The most important advantage of engaging in conversations is to gain different dimensions and perspective about the brand.

Be funny:

The most ease method of creating human emotion, reaction and association with a brand is to have fun. If a brand is so funny, carefree and humorous it can be more related to consumers. Humanizing a brand involves brand campaign to create awareness and thereby enhancing brand identity and image.

Using personal brands in conjunction with corporate brand:

The exclusive brands can be used instead of corporate brands because brands such as cosmetics, food  products  and costumes can easily associate with consumers than a complex corporate brand. To be simple, the brand that is well related to consumer’s life can be a successful brand than others.

The quality of packaging design is the most influencing factor in terms of making a brand more humanizing than others. It determines the existence and creating humanizing a brand in consumer market.

Humanizing the brand simply involves that a brand can be a part of consumer’s life. It can be used for their personal lifestyle thereby creating an important identity of their life.

 

 

                                                                            Our Designing Works

 

How Can We Reach Senior Shoppers With Packaging Design?

The Prosumers and Retailers who want to engage the Senior Shoppers in the consumer market must understand their priorities and how they differ from their young consumers.

When marketers create and develop strategies, they often target the highly-desirable young population. Instead, good brands can make a different approach to their marketing strategy by reaching out to a less attractive but highly profitable market is to reach seniors shoppers.

 Packaging design

Senior Shoppers (as aged 60+) may not seem like a paying audience, but shouldn’t underestimate the impact of seniors on the consumer market. The marketers who want to reach these older consumers need to examine their motivations and understand what sets them apart from their younger counterparts.

MOTIVATION OF SENIOR SHOPPERS:

Young Consumers spending habit is influenced by several needs such as the need for connectivity, a hunger for new experiences, the social integration and digital integrations. When we compare this with senior shopper habits, they frequently chose wider range of products, shows brand loyalty, chose simplicity to purchase it in small shops near to their home rather than a super market.

BRAND LOYALTY:

Senior Shoppers tend to exhibit brand loyalty than young consumers. They prefer to use a single brand for a long time. Packaging for Senior Shoppers should be consistent for over a long time.

SIMPLE PACKAGING DESIGN:

Senior Shoppers show less interest in glossy attractive labels and to complex products than young ones…seniors prefer simple packaging design. It should not overload the label with information, and don’t bother innovating smart packaging styles that would look better because they won’t respond to it.

EASY PACKAGING FOR SENIOR SHOPPERS:

Packaging for Seniors should be easy to hold, easy to open, and easy to close considering the physical disabilities of senior shoppers must be taken into account .Keep the label text clear and use large font.

WAYS TO REACH SENIOR SHOPPERS:

Packaging for Senior Shoppers doesn’t have to be different just like other consumer oriented markets. Brands which are focused on sales of target consumers like senior Shoppers should ensure that the product should fulfill the needs of the Senior Shoppers.

 

 

Why Packaging Design Is So Important?

 

IMPORTANCE OF PACKAGING DESIGN:

Packaging design has played a big role in recent years and companies concerns about good packaging which increases sales of the product. The packaging of any product is consumer’s first point of contact and a smart package will make anyone to try the unknown product. There are many factors involved in designing the package because the design has to be worked out well in market. It has to protect what’s inside. It has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products.

People are visual creatures by nature. The difference between good company and bad company is that they know to attract customers with good packaging design. An attractive logo will play a big role in product marketing.

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Brand’s personality can be conveyed through color, fonts, and textures. Good design uses these elements to convey a brand’s story. Great design stands for the shape of the package, make it stand out with a unique silhouette.

WHY IT IS SO IMPORTANT?

Customers are drawn, more than anything, to products that look good. The packaging design should be and well designed to attract potential customers instead of a product which is poorly designed. This is the importance of packaging design. The key part in marketing a product and ensuring it sells. It also involves the associating of a brand to a color or font. Customers, who are attracted to the package, will remember it rather than the product.

PACKAGING DESIGN: WHERE IT BEGINS:

A good design should always reflect the product and the creativity and personality of the company. There are more elements to packaging design rather than packaging looks appealing. There is a whole science behind the shape of the packaging and the materials used in it. For example, of the many things to take into consideration when creating a package, one of the most important things to remember is certainly the protection it offers to the product. It will be meaningless when a product packaging is so great and it will not be a consumer’s choice.

HOW TO MAKE THE PERFECT PACKAGING DESIGN:

Many research studies shows that the simplicity in packaging that make it sells. What people want, more than anything, is to get the information in a quick and simple way. It is possible to gain attention through elegant and eye catching packaging, but clear labeling should also be given higher importance.

Companies want people to buy their products – they do not want people to walk away and buy a competing product merely because the information can be accessed more quickly on their package.

WHAT CUSTOMERS WANT?

Other than customers also want authenticity and honesty. In other words, they want to know for a fact that the product that is labeled on the packaging is clearly the product that can be found inside. Companies should always ensure packaging should look trustworthy for customers to buy the product. It can also be achieved by making a packaging design with highest quality available for it.

Good packaging should also reflect the personality of the company. If a company is green and modern, then the packaging should be recyclable and innovative.

There is no denial of the fact that a logo plays a vital part when it comes to marketing, but the impact of a visually appealing package which has on customers cannot be compared to it. Customers want to associate a product with something positive, and the packaging design is often the first factor that comes to their mind.

 

Critical Food Package Design With Recommendations

Product packaging is an important aspect in branding of the product. The primary goal of food packaging design is to sell the product to customers from shops. The current scenario is that today market is consumer oriented and they have lot of choice to make when choosing a brand.

Critical Food Packaging Design Recommendations

 

BRANDING IDENTITY

Packaging increases the brand value of a product. Food packaging must convey the exact value proposition of a product. Buyers need a good reason to buy any product or brand. Brand identity is important because it is strategic positioning of any brand.

FOOD SAFETY AND LOGISTICS

Food safety decides about the sales of a product from producer to consumer. Packaging style involves the risk of just not the safety of contents but also the transportation difficulties e.g., highly perishable semi solid and liquid foods such as pickles, non-veg food packets, fruits, juices with preservatives, fish. We must consider few important ways by which critical foods are packed and they are transported from manufacturing unit to market. The packaging style will decides about food being kept fresh and it can easily be transport from one location to other.

SHELF AESTHETICS

Shelf aesthetics plays a big role in packaging design. Some brands use high contrasting colors and wild fonts to catch the eye. Few of super market and hypermarket give more important to ambiance and equipped with air conditioner and ample car parking that makes customers to purchase in more comfortable way. The important aspect of the food packaging design is that how a product makes it sellable to consumers and differentiated from other products.

TARGET AUDIENCE

The packaging designers should know about what motivates their target audience! The target audience is the important factor in today market because they decide upon the existence of brand of any product which is available in market. There is a new evolution of online market such as Flipkart, Amazon, and Snapdeal… which has got huge number of target audience and they are big competitor for retail and wholesale market.

RECOMMENDATIONS

  • It involves few important processes in packaging that influences the consumer to choose the brand frequently.
  • Critical packaging design is so important one when consumers chose to buy a food product for their daily needs.
  • Critical packaging design is an important aspect in packaging design because there are foods such as ready to eat, ready to cook, half cooked, marinated, frozen e.g.: chicken, prawns, readymade parotta and chapatti.
  • It definitely involves a sensible packaging design that keeps the food product so fresh for a particular time period.

Packaging designers should be creative and sensible with packing designs, style, fonts and colors used particularly for critical foods. The packaging design and style are the key factor determines the choice and sales of the brand for any type of critical foods by consumers.

Does Packaging Design Can Take Your Business To The Top?


packaging-design-for-product


The world is surrounded by advertising and marketing. Most companies spend their lot of times and money on advertising. But you know, without a good attractive design or good concept people won’t observe any advertising. When you know about the designing, the way you are seeing the world will be different.

Small companies investing in advertising based on what they see and what they learn from that. They are rushing into the competitive world by spending more money on advertising rather than design. Yet, Advertising is not only enough to convey your business objective. Also Brand, Design, Services matters.

The following seems like easy concept but these are all so important rather than you think. Thanks  SherryBlue for sharing this on medium.

  1. The content writing on marketing materials, ads, and websites
  2. The font used in the logo along with design and colors
  3. Social media posts and information shared
  4. Presence and involvement within the community
  5. The outside of brick and mortar locations
  6. The inner décor of a business location
  7. The dress code of the employees
  8. The way the telephone is answered
  9. The morale of employees both while at and away from the business
  10. The involvement of the business in the industry or market
  11. Every detail, small and large, that is connected to the business and it’s perception by the public, community, consumer, employee, and competitors.

 

Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy. – Rand Fishkin (Moz founder).

Those words by Rand is true.  Respect and trust will increase the business growth beyond the expectation. Low prices is not matter with poor service. Moreover, Advertising on a product with unattractive design is pointless. If you want to be a top of your game, then you should primarily focus on your product packaging design.