How Can We Reach Senior Shoppers With Packaging Design?

The Prosumers and Retailers who want to engage the Senior Shoppers in the consumer market must understand their priorities and how they differ from their young consumers.

When marketers create and develop strategies, they often target the highly-desirable young population. Instead, good brands can make a different approach to their marketing strategy by reaching out to a less attractive but highly profitable market is to reach seniors shoppers.

 Packaging design

Senior Shoppers (as aged 60+) may not seem like a paying audience, but shouldn’t underestimate the impact of seniors on the consumer market. The marketers who want to reach these older consumers need to examine their motivations and understand what sets them apart from their younger counterparts.

MOTIVATION OF SENIOR SHOPPERS:

Young Consumers spending habit is influenced by several needs such as the need for connectivity, a hunger for new experiences, the social integration and digital integrations. When we compare this with senior shopper habits, they frequently chose wider range of products, shows brand loyalty, chose simplicity to purchase it in small shops near to their home rather than a super market.

BRAND LOYALTY:

Senior Shoppers tend to exhibit brand loyalty than young consumers. They prefer to use a single brand for a long time. Packaging for Senior Shoppers should be consistent for over a long time.

SIMPLE PACKAGING DESIGN:

Senior Shoppers show less interest in glossy attractive labels and to complex products than young ones…seniors prefer simple packaging design. It should not overload the label with information, and don’t bother innovating smart packaging styles that would look better because they won’t respond to it.

EASY PACKAGING FOR SENIOR SHOPPERS:

Packaging for Seniors should be easy to hold, easy to open, and easy to close considering the physical disabilities of senior shoppers must be taken into account .Keep the label text clear and use large font.

WAYS TO REACH SENIOR SHOPPERS:

Packaging for Senior Shoppers doesn’t have to be different just like other consumer oriented markets. Brands which are focused on sales of target consumers like senior Shoppers should ensure that the product should fulfill the needs of the Senior Shoppers.

 

 

Critical Food Package Design With Recommendations

Product packaging is an important aspect in branding of the product. The primary goal of food packaging design is to sell the product to customers from shops. The current scenario is that today market is consumer oriented and they have lot of choice to make when choosing a brand.

Critical Food Packaging Design Recommendations

 

BRANDING IDENTITY

Packaging increases the brand value of a product. Food packaging must convey the exact value proposition of a product. Buyers need a good reason to buy any product or brand. Brand identity is important because it is strategic positioning of any brand.

FOOD SAFETY AND LOGISTICS

Food safety decides about the sales of a product from producer to consumer. Packaging style involves the risk of just not the safety of contents but also the transportation difficulties e.g., highly perishable semi solid and liquid foods such as pickles, non-veg food packets, fruits, juices with preservatives, fish. We must consider few important ways by which critical foods are packed and they are transported from manufacturing unit to market. The packaging style will decides about food being kept fresh and it can easily be transport from one location to other.

SHELF AESTHETICS

Shelf aesthetics plays a big role in packaging design. Some brands use high contrasting colors and wild fonts to catch the eye. Few of super market and hypermarket give more important to ambiance and equipped with air conditioner and ample car parking that makes customers to purchase in more comfortable way. The important aspect of the food packaging design is that how a product makes it sellable to consumers and differentiated from other products.

TARGET AUDIENCE

The packaging designers should know about what motivates their target audience! The target audience is the important factor in today market because they decide upon the existence of brand of any product which is available in market. There is a new evolution of online market such as Flipkart, Amazon, and Snapdeal… which has got huge number of target audience and they are big competitor for retail and wholesale market.

RECOMMENDATIONS

  • It involves few important processes in packaging that influences the consumer to choose the brand frequently.
  • Critical packaging design is so important one when consumers chose to buy a food product for their daily needs.
  • Critical packaging design is an important aspect in packaging design because there are foods such as ready to eat, ready to cook, half cooked, marinated, frozen e.g.: chicken, prawns, readymade parotta and chapatti.
  • It definitely involves a sensible packaging design that keeps the food product so fresh for a particular time period.

Packaging designers should be creative and sensible with packing designs, style, fonts and colors used particularly for critical foods. The packaging design and style are the key factor determines the choice and sales of the brand for any type of critical foods by consumers.

Does Packaging Design Can Take Your Business To The Top?


packaging-design-for-product


The world is surrounded by advertising and marketing. Most companies spend their lot of times and money on advertising. But you know, without a good attractive design or good concept people won’t observe any advertising. When you know about the designing, the way you are seeing the world will be different.

Small companies investing in advertising based on what they see and what they learn from that. They are rushing into the competitive world by spending more money on advertising rather than design. Yet, Advertising is not only enough to convey your business objective. Also Brand, Design, Services matters.

The following seems like easy concept but these are all so important rather than you think. Thanks  SherryBlue for sharing this on medium.

  1. The content writing on marketing materials, ads, and websites
  2. The font used in the logo along with design and colors
  3. Social media posts and information shared
  4. Presence and involvement within the community
  5. The outside of brick and mortar locations
  6. The inner décor of a business location
  7. The dress code of the employees
  8. The way the telephone is answered
  9. The morale of employees both while at and away from the business
  10. The involvement of the business in the industry or market
  11. Every detail, small and large, that is connected to the business and it’s perception by the public, community, consumer, employee, and competitors.

 

Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy. – Rand Fishkin (Moz founder).

Those words by Rand is true.  Respect and trust will increase the business growth beyond the expectation. Low prices is not matter with poor service. Moreover, Advertising on a product with unattractive design is pointless. If you want to be a top of your game, then you should primarily focus on your product packaging design.

3 Aspects of Good Packaging Design that Dive off the Shelf

“ Packaging design is the soul of the product “


We all go for shopping at weekend with a plan to buy something and we return to home with something different which is not listed in a plan. We all faced this at any time we go for a shopping. Sometimes we buy thing which is needed for us and feel guilty after the purchase but at times it’s just that our usual product was sold out, another product grab our attention or we just felt like to buy something new. Throughout this situation, there is no doubt that packaging has a strong effect on our purchases. A good packaging design that places the product on the stand for the world to adore.

good-packaging-design

Here are some three aspects of good packaging design that dive off the shelf. With these, aspects you might able to pick a creative packaging design that suitable for your product.

Grabbing visual attention:

There are dozens of products, all competing to grab buyer attention. Creative packaging design will be able to lead buyers towards the product. When the packaging design brings buyer attention, it’s also significant that its key elements and messages stand out. Buyers have only a few minutes, so the good packaging design should convey its messages within a few minutes.

Be different to Stand Out!

Vital role good product packaging is to differentiate a product from other. Think famous brand like Oreo, Britannia. Buyers can differentiate these products by their logo, or by their taste. If buyers know the logo, chances are there to buy a product. Even if they know their packaging chances are more to buy a product. So the buyers can form a new bond with the product with the help of packaging.


Simplicity

In the latest survey conducted by Siegel+Gale, 61% buyers would endorse a brand just because of its simplicity. Even the Google was recognized more because of its simple appearance. Simplicity makes a product to find out within a minute. Always remember the one, “ be clear and be simple to complicate your competitor’s sale.

 

How Creative Packaging Design Can Increase Product Services or Sales?

Creative packaging design is the art of turning imaginative ideas into reality. When imaginative ideas come into reality, of course, everyone will like it. This is the reason behind the success of famous Walt Disney. When the product has creative packaging, it makes the product to sell itself and make customers to love it at first sight.

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw

Let’s as go through some real Creative packaging, which enhance the products

1.Note HeadPhones

note-headphones-creative-packaging-design

This was the fantastic packaging design by Panasonic for stereo headphones to showcase the product unique sound quality. This product won Gold Design Lion award at 2010 for packaging design. We all judge the book by its cover. These note headphones design proves a well-designed packaging, can add an extra image to the product or even enhance the product.

2. Tylenol Care

Adding a personal touch to the product will have a big impact on the customer and bring loyal customer which change the business to the next level. The following design is the great example for having a personal touch on the product. Customers can easily pick the one they want just by reading the label. Also, this design indicates the pill (medicine) Structure. A Structure explains what it is? & label explains what kind it is. A simple and clear creative packaging will boost your sales into double.

tylenols-care-creative-packaging-design

 

6 rules for creative packaging design

  • It should be intelligible
  • It should be straightforward
  • It should have shelf impact
  • It should have extensibility
  • It should be easy to operate
  • It should have eye-catching design

Other than designing the creative packaging also involves in giving an offer as a package or more than one product in a bundle. Like, get one buy one offers/combo offers and % saving offers.

Creative is just like a mustard, a small amount of creative will have a big impact. The thoughts shared above will give you a clear guideline on how creative packaging design can increase Product Services or Sales?

Also read why do we need packaging?

Why do we need packaging?

Ask yourself why packaging is needed? Can’t find a suitable Answer?

Okay. Let’s make it Simple. Packaging performs a fundamental function in protecting and containing the items we purchase until they reach homes. It also gives us important product information about manufacturing date and nutrition information and essential details.

For Example

The Significance of Food Packaging?

  • To keep safe
  • To hold the contents
  • To keep it fresh
  • To reduce food waste
  • To make food simple to handle, transport and serve
  • To improve hygiene
  • To make the contents look more attractive
  • To give information on contents, storage and use

 

 

lacon-food-package

 

Winning Customer Attention

Packaging is not itself a Product, but rather it is a best practice for presenting Product to a customer in perfect condition.

Suppose a Customer Walks to the grocery store with a list in their hand and a keen determination to get out of the crowd, what would make them stop to examine, much less purchase the new chocolate product on the shelf? Or, what makes them try the new silk bubbly chocolate instead of the KitKat bar Chocolate?

The answer (outside of brand recognition) is the package design. Further, not only they will not buy the goods if they are damaged, they may even refuse to buy them if the packaging looks scuffed or marked.

8 Important Elements for Perfect Packaging Design

The greater part of this will be resolved after outlining a target client, the Product (or organization) differentiators, and the market structure.

  • Size
  • color
  • texture
  • material
  • image
  • layout
  • callout
  • Additional text (required or informative)

 

packaging-design-color

 

Standout From The Crowd

There is a large number of products available competing for your customer’s consideration. As per Survey, most of consumer decision-making is based solely on product packaging. To succeed, your product packaging needs to stand out and look not the same as your rivals

Packaging Is a Marketing Tool

The Packaging Design is the part of the equation that effectively makes an association between a brand and its target group.

Therefore, packaging today – the most intelligible advertising medium. This is the only form of advertising that does not disturb the customer. On the contrary, the consumer receives the package most loyal. The image created by the package, the user connects to the content. In the case of a positive response to the first purchase of a consumer seeking purposefully already on the shelves of the familiar shapes and hues, thereby strengthening the emotional bond with the object of purchase.

Hope that these tips are useful in creating an effective packaging design for your product. If you too have some suggestions, you can share with us here.

What products have caught your attention?  Tell us what they are and what about them interesting to you?  Did you make the purchase?